label claims
NOW Testing of Methyl B12 Brands Highlights “Inherent Complexity”
NOW (Bloomingdale, IL) continued its award-winning quality testing program with a survey of 25 different brand samples of methylcobalamin (methyl B12) purchased on Amazon in January 2025. Methyl B12 was chosen because of its high cost and potential failure of its potency label claim. The results once again identified brands not meeting label claims, but ...
FDA Updates Ruling on “Healthy” Food Label Claims
Recently, the U.S. Food and Drug Administration (FDA) released its final ruling to update the “healthy” claims used by manufacturers for food labels. The updated claim is consistent with current nutrition science and federal dietary guidance. According to FDA, claims like “healthy” on food labels can help consumers identify healthier choices at a quick glance. ...
GuruNanda to Appeal NAD Decision on Teeth Whitening Claims
On Dec. 9, the BBB National Programs’ National Advertising Division (NAD) recommended California-based GuruNanda discontinue its “natural teeth whitening” and “dazzle from first application” claims for its oil pulling and teeth whitening products. The challenge was filed by The Procter & Gamble Company. GuruNanda will appeal the NAD decision on the “natural teeth whitening ...
HealthLOQ and GRMA Partner on Dietary Supplement Product Integrity Program
HealthLOQ (Scottsdale, AZ) announced a partnership with the Global Retailer and Manufacturer Alliance (GRMA) in launching the Dietary Supplement Product Integrity Program. Developed through a consortium of industry stakeholders—such as retailers, brands, manufacturers, testing/inspection/certification (TIC) organizations, accreditation bodies and trade organizations, this program promotes transparency, credibility and scientific integrity within the dietary supplement product category. ...
NOW Testing Identifies Creatine Gummy Failings
NOW Foods’ (Bloomingdale, IL) latest round of testing turned its attention to creatine gummies, identifying significant product failings, according to the company. Creatine is a compound produced in the body to give muscles short-term energy popularly used in dietary supplements. According to NOW, there was a disconnect between claimed dosages and technical capabilities. NOW has ...
NOW Issues Voluntary Recall on Phosphatidylserine Products
On Jan. 10, NOW Health Group (Bloomingdale, IL) announced a voluntary recall on Phosphatidyl Serine products from NOW Brand (Product Code 2392, Lot Numbers 3316650 and 3309243) and Protocol for Life Balance (Product Code P2392, Lot Numbers 3309194 and 3316624). Testing revealed some units from these lot numbers failed to meet label claims. NOW was ...
NOW Reveals Testing Results of Bromelain Supplements Purchased on Amazon
NOW continued its award-winning industry self-policing program of testing unfamiliar brands found on Amazon, this time on Bromelain, according to the company. The testing revealed some of the most abysmal results since the program began six years ago, the company stated. Although NOW has shared this information widely, with the goal of addressing bad quality ...
NOW Tests More Amazon.com Products
NOW (Bloomingdale, IL) has continued its testing of supplements from lesser-known brands purchased on Amazon, with this round on the popular mineral magnesium glycinate. Once again, the results showed misleading and inaccurate labeling and many of the products did not contain the claimed material, material form, or amounts, according to NOW. NOW discovered that almost ...
Don't Miss Out!
Industry Professionals
Stay Informed!
Stay informed about the latest health, nutrition, and wellness developments by signing up for a FREE subscription to Vitamin Retailer magazine and digital newsletter.
Once subscribed, you will receive industry insights, product trends, and important news directly to your doorstep and inbox.
Featured Listing:
Subscribe To Our Newsletter
Stay Informed! Breaking news, industry trends featured topics, and more.
Subscribe to our newsletter today!