immune systems
The Immune Boom
Once thought of as a “winter category,” consumers are learning the importance of maintaining their immune systems year-round. In the United States, “cold and flu season” typically begins in the fall and peaks in the winter months of January or February. According to Flu.gov, five to 20 percent of U.S. residents get the flu each […]
Antioxidant Allure
Baby Boomers concerned with healthy aging and prevention are the main force behind antioxidant sales. Many consumers already know fruits such as blueberries and cranberries, as well as antioxidant-rich supplements, may have the ability to support their immune systems, combat aging and possibly even help in the fight against cancer. With that knowledge top-of-mind, antioxidants […]
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