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iHerb Acquires Vitacost From Kroger

by Eric Munson | January 26, 2026

On Jan. 9, iHerb Holdings LLC (Irvine, CA) announced it completed its acquisition of Vitacost from The Kroger Co (Cincinnati, OH). Vitacost is an e-commerce brand specializing in a curated assortment of more than 40,000 health-conscious products such as vitamins, minerals, supplements and natural, organic and eco-friendly consumer goods. According to iHerb, the transaction is ...

iHerb Recalls 60,000 Iron Supplements

by Eric Munson | July 14, 2025

On June 26, iHerb (Irvine, CA) recalled about 60,000 units of its house brand California Gold Nutrition Iron Supplements over “child safety concerns.” According to the company, the recalled supplements contain iron, which are legally required to be in child-resistant packaging as per the Poison Prevention Packaging Act. The packages for the bottles and blister ...

iHerb Expands House Brand to Offer Beauty and Personal Care Products

by Eric Munson | June 2, 2025

iHerb (Irvine, CA) announced the launch of California Gold Nutrition Beauty, a new holistic self-care line made with premium ingredients to promote wellness from the inside out. The new line debuts with a targeted collection of hair multivitamins and clean hair care essentials. As iHerb’s largest and most trusted house brand, California Gold Nutrition now ...

iHerb Debuts Digital Wellness Hub

by Eric Munson | January 13, 2025

On Jan. 2, iHerb (Irvine, CA) announced the launch of its iHerb Wellness Hub, an online multimedia platform for wellness, fitness, nutrition, beauty, etc. The platform features a wide array of health articles, recipes, videos and podcasts to provide valuable insights on the role of vitamins, minerals, supplements, herbs and natural remedies for promoting healthy ...

iHerb Brings Martha Stewart Wellness to Its Global Assortment

by Eric Munson | August 5, 2024

iHerb (Irvine, CA) announced the addition of three new supplement products from Martha Stewart, Marquee Brands and Project #1 Nutrition. The new line comprises Marine Wellness Collagen, Wellness Greens and Wellness Red, and will be available to iHerb customers in more than 180 countries. “Martha’s well publicized morning juicing regimen and her ongoing influence in ...

iHerb Unveils Online Distribution Partnership With The Vitamin Shoppe

by Eric Munson | July 15, 2024

Health and wellness e-commerce retailer iHerb (Irvine, CA) announced a partnership with The Vitamin Shoppe (Secaucus, NJ) to bring the brick-and-mortar retailer’s products to millions of new consumers worldwide. iHerb ships more than 50,000 products from more than 1,800 brands to more than 180 countries, the company said. “At The Vitamin Shoppe, we believe everyone ...

iHerb Partners With Mike Tyson to Launch Exclusive Collection

by Eric Munson | February 12, 2024

On Jan. 31, iHerb (Irvine, CA), a leading e-commerce platform for vitamins, minerals and supplements, announced a collaboration with former heavyweight boxer Mike Tyson. Tyson’s personalized supplement collection will be available exclusively at iHerb. Tyson and iHerb Global Advisor Dr. Mehmet Oz, will promote the new collection including an offer for a 10 percent discount ...

iHerb Appoints Dr. Oz as New Global Advisor

by Eric Munson | October 16, 2023

On Oct. 4, iHerb (Irvine, CA), a global health and wellness e-commerce platform, announced a partnership with cardiac surgeon, author and television personality, Dr. Mehmet Oz, who will serve as the company’s new global advisor. As the global advisor, Dr. Oz will focus on educating people around the world on vitamins, minerals, supplements, skin treatments ...

iHerb Partners With Riskified Ltd. to Manage Fraud

by Angela Sabarese | June 20, 2023

Riskified Ltd. (New York, NY), an e-commerce fraud management platform, has announced a new partnership with Irvine, CA-based iHerb, an online natural products retailer. iHerb is utilizing Riskified’s platform to increase approval rates and revenues, streamline its manual review processes, and minimize fraud losses, according to the company. Founded in 1996, iHerb conducts business in ...

iHerb Launches Euro Transaction

by Angela Santoriello | August 28, 2014

iHerb (Moreno Valley, CA) announced it is accepting the Euro for online sales to customers in 18 European countries. The company recently implemented major changes in its website for European transactions, allowing customers to use their local currency when buying products for both convenience and cost-savings since some customers may otherwise pay a foreign exchange fee. ...

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