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Herb & Botanical

The Growing Market for Herb & Botanical Formulas

The Growing Market for Herb & Botanical Formulas

by Eric Munson | June 1, 2026

Increasing interest from consumers and retailers spurs new areas of application, along with a demand for quality. Herbs and botanicals are now one of the most popular and innovative supplement categories. In its 2024 Herb Market Report, the American Botanical Council (ABC) reported U.S. consumers spent $680 million more on herbal supplements in 2024 compared ...

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