Gummies
NAD Recommends Nature’s Truth Modify or Discontinue Certain Magnesium Claims
In a challenge brought by Pharmavite, BBB National Programs’ National Advertising Division (NAD) recommended that Nature’s Truth modify or discontinue its advertising on certain claims regarding its magnesium products. At issue for NAD were “express and implied claims” that Nature’s Truth Magnesium Glycinate Gummies provide 200 mg of magnesium per serving. Nature’s Truth sells magnesium ...
Beyond Capsules, Tablets & Gummies: Alternative Dosage Forms for Dietary Supplements
In the dietary supplement industry, capsules and tablets represent the largest share of the supplement market, accounting for about 40–50 percent of total combined sales. Gummies hold the next top position, while powders dominate in the sports/functional supplement market. While all of these are viable, time-tested dosage forms for dietary supplements, they are not the ...
Delivery System Innovations
Delivery systems are rapidly evolving, giving retailers and consumers more options than ever. VMS delivery systems are undergoing rapid change as consumers seek more convenient ways to get their health fix. Liquids, microlingual tablets, stick packs and nasal inhalers are all gaining popularity as delivery methods as supplement brands and retailers look for more ways ...
Mama Bird Completes Rebrand From Best Nest Wellness
Mama Bird (Denver, CO) has completed its rebrand from Best Nest Wellness. Marking the company’s 10-year anniversary, the new name reflects the company’s mission to make brain-first nutrition easy and accessible for families at every stage of life. The redesigned packaging is bright, playful and instantly recognizable, and is as approachable as it is functional. ...
NOW Testing of St. John’s Wort Reveals Widespread Failure
NOW Health Group (Bloomingdale, IL) continued its testing program of supplements sold on Amazon. This round of testing focused on the popular herb St. John’s wort. Results showed that every single product (except for NOW’s brand) failed potency testing. Several samples contained synthetic dyes, which are commonly used to make low-quality or adulterated products appear ...
Preventative Health for Children
Parents are now more aware of how nutrition affects their children’s health. Parents are growing more health conscious especially when it comes to their children. According to data from Custom Market Insights (CMI), the pediatric supplement market was valued at $524.7 million in 2023 and is expected to grow at a compound annual growth rate ...
FDA Takes Steps to Restrict 7-OH Opioid Products
On July 29, the U.S. Food and Drug Administration (FDA) took “bold steps” to protect American consumers from dangerous illegal opioids. The agency recommended a scheduling action to control certain 7-hydroxymitragyine (7-OH) products under the Controlled Substances Act. According to FDA, 7-OH is increasingly recognized for numerous health and safety issues because of its ability ...
FDA Issues Warning Letters on Products Containing 7-OH
On July 15, the U.S. Food and Drug Administration (FDA) announced it sent seven warning letters to companies for “illegally marketing” products containing 7-hydroxymitragynine (7-OH). According to FDA, there is growing concern around “novel potent opioid products” that are being marketed and sold online and in smoke shops, gas stations and corner stores. 7-OH is ...
Vitaquest Releases Top 2026 Dietary Supplement Trends Report
Contract supplement manufacturer Vitaquest International (West Caldwell, NJ) released its Top 2026 Dietary Supplement Trends Report. The report shows plant-based proteins and nootropics will be among the fastest growing trends in 2026. Other key growth areas include sports nutrition, gut health, longevity, women’s health and hydration. In addition to the specific supplement trends, there will ...
CV Sciences Enters Definitive Agreement to Acquire Extract Labs
On Nov. 21, California-based CV Sciences, manufacturer of the +PlusCBD and +PlusHLTH lines, announced it entered into a definitive purchase agreement to acquire Extract Labs (Colorado), a manufacturer of premium cannabinoid products such as gummies, topicals and tinctures. According to CV Sciences, Extract Labs has operational flexibility and can run large minimum order quantity (MOQ) ...
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