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Mama Bird Completes Rebrand From Best Nest Wellness

by Eric Munson | November 21, 2025

Mama Bird (Denver, CO) has completed its rebrand from Best Nest Wellness. Marking the company’s 10-year anniversary, the new name reflects the company’s mission to make brain-first nutrition easy and accessible for families at every stage of life. The redesigned packaging is bright, playful and instantly recognizable, and is as approachable as it is functional. ...

NOW Testing of St. John’s Wort Reveals Widespread Failure

by Eric Munson | November 10, 2025

NOW Health Group (Bloomingdale, IL) continued its testing program of supplements sold on Amazon. This round of testing focused on the popular herb St. John’s wort. Results showed that every single product (except for NOW’s brand) failed potency testing. Several samples contained synthetic dyes, which are commonly used to make low-quality or adulterated products appear ...

Preventative Health for Children

by Eric Munson | September 2, 2025

Parents are now more aware of how nutrition affects their children’s health. Parents are growing more health conscious especially when it comes to their children. According to data from Custom Market Insights (CMI), the pediatric supplement market was valued at $524.7 million in 2023 and is expected to grow at a compound annual growth rate ...

FDA Takes Steps to Restrict 7-OH Opioid Products

by Eric Munson | August 4, 2025

On July 29, the U.S. Food and Drug Administration (FDA) took “bold steps” to protect American consumers from dangerous illegal opioids. The agency recommended a scheduling action to control certain 7-hydroxymitragyine (7-OH) products under the Controlled Substances Act. According to FDA, 7-OH is increasingly recognized for numerous health and safety issues because of its ability ...

FDA Issues Warning Letters on Products Containing 7-OH

by Eric Munson | July 21, 2025

On July 15, the U.S. Food and Drug Administration (FDA) announced it sent seven warning letters to companies for “illegally marketing” products containing 7-hydroxymitragynine (7-OH). According to FDA, there is growing concern around “novel potent opioid products” that are being marketed and sold online and in smoke shops, gas stations and corner stores. 7-OH is ...

Vitaquest Releases Top 2026 Dietary Supplement Trends Report

by Eric Munson | July 14, 2025

Contract supplement manufacturer Vitaquest International (West Caldwell, NJ) released its Top 2026 Dietary Supplement Trends Report. The report shows plant-based proteins and nootropics will be among the fastest growing trends in 2026. Other key growth areas include sports nutrition, gut health, longevity, women’s health and hydration. In addition to the specific supplement trends, there will ...

CV Sciences Enters Definitive Agreement to Acquire Extract Labs

by Eric Munson | November 25, 2024

On Nov. 21, California-based CV Sciences, manufacturer of the +PlusCBD and +PlusHLTH lines, announced it entered into a definitive purchase agreement to acquire Extract Labs (Colorado), a manufacturer of premium cannabinoid products such as gummies, topicals and tinctures. According to CV Sciences, Extract Labs has operational flexibility and can run large minimum order quantity (MOQ) ...

Nutrition for Children: Definitely Not “Kids’ Stuff”

by James Gormley | September 1, 2024

Parents today are very sophisticated with regard to quality, taste and efficacy for dietary supplements geared to children. The market for children’s health has been faring much better than the adult market if we are to compare a 20 percent boost in kids’ health vs. growth of only about 8 percent for adult health, according ...

NOW Testing Identifies Creatine Gummy Failings

by Eric Munson | March 4, 2024

NOW Foods’ (Bloomingdale, IL) latest round of testing turned its attention to creatine gummies, identifying significant product failings, according to the company. Creatine is a compound produced in the body to give muscles short-term energy popularly used in dietary supplements. According to NOW, there was a disconnect between claimed dosages and technical capabilities. NOW has ...

Understanding Liposomes

by Sebastian Balcombe | November 1, 2023

As retailers, you are faced with a continual flow of new supplements—products featuring newly launched ingredients, new blends, and new flavors of gummies or powders. The abundance is exhilarating (customers just love new products!) and angst-inducing (how can I know the product will deliver the desired results?). Considering what supplements to carry is challenging. You ...

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