goals
Building Voice of Customer Programs for Your Store
How well do you really know your customers? As an independent retailer, you probably greet familiar faces daily, but intuition only goes so far. You might think formal “market research” is something only big chains do, but even a single-store business can benefit tremendously from structured feedback. The surprising reality is that about 62 percent ...
From Goals to Growth: Creating Your Annual Marketing Blueprint
Running an independent health food store is no small feat. Between managing inventory, assisting customers, and staying competitive with big-box retailers and online giants, marketing often falls to the bottom of the to-do list. Yet, marketing is essential for growth and success. It forms the foundation of your business, not just in how you attract ...
Cultivate Leadership at Your Store
I think that one of the most important questions for retailers, especially during challenging times, is this: How do you cultivate leaders at your business? Or maybe I should rephrase the question: Do you cultivate leaders at your business? If so, that’s good—you’re helping build the future. If not, I would strongly suggest that you ...
Seven Steps for Continued Success
In my last column, I wrote about strategizing throughout the year and regularly assessing the health of your business. This time, I’d like to talk a little more specifically about setting goals, because I don’t think you can overemphasize that aspect of your business if you want to stay successful. A New Year means a ...
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