Creatine
![[Extra! Extra!] Innovations for Active Nutrition Supplements](https://vitaminretailer.com/wp-content/uploads/2026/02/ActiveNutrition-295x300-1771620897.jpg)
[Extra! Extra!] Innovations for Active Nutrition Supplements
Carl Germano, CNS, CDN, vice president of Verdant Nature and consultant for Bluebonnet Nutrition (Sugar Land, TX) said recent ingredient innovation in sports and active nutrition supplements is based around more efficient delivery of familiar actives, multi-benefit blends and new bioactives targeting cognition, recovery and metabolic health. These innovations include: Novel Protein Systems Whey–plant hybrids, ...
U.S. Representative Introduces Dietary Supplement Regulatory Uniformity Act
On Feb. 4, U.S. Representative Nick Langworthy (R-NY) introduced the Dietary Supplement Regulatory Uniformity Act, legislation aimed at protecting consumer health while restoring common sense to dietary supplement regulation by reaffirming a single, science-based national standard overseen by the U.S. Food and Drug Administration (FDA). According to Langworthy, dietary supplements including vitamins, protein powders, creatine ...
Vitamin Retailer’s 2025 Best New Products
For the 18th consecutive year, Vitamin Retailer, with the guidance of a retailer panel, assembled the year’s best new products. Eighteen years ago, Vitamin Retailer (VR) magazine decided to honor the year’s top’s products by asking for opinions from independent natural products, vitamin and supplement retailers. The objective was for stores to offer feedback and ...
Age Restriction Bill for Weight-loss and Muscle-building Supplements Introduced in Michigan
On Nov. 12, Michigan introduced House Bill No. 5250, also called the “Weight Loss Products and Minors Act,” a bill designed to prohibit the sale of weight loss or muscle building dietary supplements and over-the-counter diet pills to minors. Michigan is now the latest state to introduce such a bill. Other states include Massachusetts, New ...
NPA Analysis Shows Cost Savings From Annex II Tariff Exemptions
On July 2, the Natural Products Association (NPA) released a comprehensive economic analysis demonstrating that the Annex II tariff exemptions granted under the 2025 reciprocal tariff system generate between $218-$247 million in direct cost savings for the dietary supplement industry over a span of 69 days. The study highlights the critical role these exemptions play ...
![[Extra! Extra!] A Scientifically Backed Pre-Workout](https://vitaminretailer.com/wp-content/uploads/2025/05/EnergizingSupplements-300x290-1748023409.jpg)
[Extra! Extra!] A Scientifically Backed Pre-Workout
NOW Sports (Bloomingdale, IL) often used branded, researched ingredients and posts links to the research on its website. “For example, our Pre-Workout Advanced Energy powder, with betaine, creatine, beta-alanine, carnitine, arginine and caffeine helps you stay focused and energized so you can train harder and longer,*” said Bryan Morin, sports brand manager at NOW. Muscle ...
CRN Responds to “Misinterpreted” Study on Muscle-Building Supplements
The Council for Responsible Nutrition (CRN) issued a statement in response to a study in PLOS Mental Health that reported muscle-building supplement use is associated with muscle dysmorphia among Canadian adolescents and young adults. According to CRN, correlation is not causation, but it is being ignored in the rush to blame supplements for body image ...
ISSN Says Creatine Is Safe and Beneficial, Criticizes Age Restriction Bills
The International Society of Sports Nutrition (ISSN) has grown increasingly concerned about various state governments attempting to restrict the sale of dietary supplements, including creatine, to children and adolescents. According to ISSN, creatine is a naturally occurring compound found in every cell in the human body that plays a critical role in cellular metabolism. The ...
Creatine’s Mass Appeal
Most athletes have heard of creatine and its profound health benefits. Creatine has become one of the most popular performance supplements for athletes and avid weightlifters. It helps introduce more creatine to your body—a substance that plays a role in cellular health and aids in muscle growth. Of all creatine supplements, creatine monohydrate is the ...
Fuel Muscle Growth with a Long-Term Program of Diet & Exercise
For men and women alike, a positive body image is something so many of us want to attain. That often begins with building muscle. Our bodies are equipped with different types of muscles, including skeletal, smooth and cardiac muscles. Building muscle mass refers to the weight of the muscles in the body, or the total ...
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