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Consumer Perceptions

Fortifying the Inevitable

Fortifying the Inevitable

by Lisa Schofield | April 1, 2022

Aging is unavoidable, but your customers don’t want to get “old” in the traditional sense. Some terms may serve as a placeholder until a new phrase that is more clearly definitive replaces it. Take “Anti-aging” as an example. The dietary supplement/natural products industry used this term about 20 years ago to tout the abilities of ...

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