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2025 Retailer of the Year: Sunrise Health Foods

by Eric Munson | August 1, 2025

For more than 60 years, this family-owned Midwest retailer has been providing high-quality supplements and food to its communities. Lill Chapman was sick and tired most of the time, experiencing severe anxiety and depression. Doctors couldn’t tell her the reason for her sickness and didn’t offer any solutions. In the late 1950s, a dentist suggested ...

[Extra! Extra!] Challenges and Opportunities in the Herbs and Botanicals Market

by Mike Straus | August 1, 2025

The global herbs and botanicals supplement market is predicted to grow at a 2.5 percent compound annual growth rate through to 2035, according to Future Market Insights, with consumers increasingly turning to these products to combat chronic disease. Trending functions among herbs and botanicals include cardiovascular health, immunity, and stress reduction; emerging top sellers in ...

Stay Ahead of the Game: How Change Can Propel Your Store’s Success

by Ryan Sensenbrenner | January 31, 2025

Change isn’t optional—it’s essential. As the natural products market evolves, so too must the way you do business. Standing still in the face of shifting consumer habits and growing competition isn’t a strategy—it’s a liability. If the idea of change feels daunting, you’re not alone. Behavioral economists Daniel Kahneman and Amos Tversky call this “loss ...

Leading the Way—Continued

by James Gormley | June 30, 2023

In the July 2023 print issue, Vitamin Retailer (VR) reached out to an expert panel about leadership, challenges and opportunities in the natural products industry, and here’s a continuation of what they had to say. THE PANEL: Corinna Bellizzi, Head of Sales & Marketing – US Nutraceuticals Division, Örlö Nutrition & VAXA Technologies, Wilmington, DE, ...

Video: Interview with Tim Prince, Diem Direct

by Angela Sabarese | May 23, 2022

   Tim Prince, Chief Sales Executive, Diem Direct, LLC met with Vitamin Retailer to discuss the unique products the company offers, the challenges it faced during the pandemic and more. For more information, visit www.diemdirectllc.com.

Supporting Healthier Children

by Carlett Spike | September 3, 2019

As interest rises in children’s supplements, the products are mirroring those of adults—clean label, broad ranging, with an easy delivery. Children’s health supplements account for a few billion of the total costs spent on supplements in the United States. On the global scale, 34 percent of supplements for children aged five to 12 are purchased ...

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