beverage
![[Extra Extra] Kava: Too Dangerous for Stress Relief?](https://vitaminretailer.com/wp-content/uploads/2025/03/Stress-Relief-web-300x284-1743170475.jpg)
[Extra Extra] Kava: Too Dangerous for Stress Relief?
Kava is a traditional herbal medicine with a long history of use by Pacific Islanders; it’s well-known for its anxiety-relieving and stress-reducing properties. While kava is commonly ground into a pulp and added to water to create a ceremonial beverage, its use as an anxiety-reducing herb may pose risks. According to Mount Sinai, over 30 ...
PepsiCo Acquires Poppi for Nearly $2 Billion
On March 17, PepsiCo (Purchase, NY) announced it entered a definitive agreement to acquire Poppi (Austin, TX), the popular prebiotic soda brand, for $1.95 billion including $300 million of anticipated cash tax benefits. The acquisition also includes additional potential earnout considerations subject to the achievement of certain performance milestones within a specified period after closing ...
2024 Vity Awards
Vitamin Retailer (VR) magazine once again polled its retailer readers on their top-selling products and best sales and merchandising support to compile its 2024 Vity Awards. After all, who is better qualified to determine the industry’s bestselling products than the people who sell them? What started in the 1990s has evolved into one of the ...
NPA Responds to TINA Concerning Letters to Manufacturers Regarding How Energy Drinks Are Regulated
The Natural Products Association (NPA) has responded to Truth in Advertising, Inc.’s (TINA’s) and the UConn Rudd Center for Food Policy & Health’s letters to manufacturers of energy drink products regarding concerns about “certain practices and their compliance with Federal Law.” In December, the two companies sent warning letters to over 40 U.S. energy drink ...
Functional Drinks: Drowning in their Own Success?
Like so Many other categories featured in the aisles of a natural products store, the functional beverage market is booming in some ways and leveling off in others. According to market researcher Mintel, the peak of the category in terms of product introductions occurred in 2008, when 720 new functional beverages were released, up 43 ...
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