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Bragg Obtains B Corporation Certification

by Eric Munson | April 30, 2024

Bragg Live Food Products (Santa Barbara, CA), obtained B Corporation Certification, underscoring 100 years of dedication to sustainability and social responsibility. The company’s core belief is “supporting vibrant living for people and the planet.” “B Corp Certification is an opportunity for Bragg to codify an important pillar of the company’s ethos: responsible business,” said Linda […]

U.S. Sales of Herbal Supplements Decline Slightly in 2022

by Eric Munson | February 26, 2024

A report co-authored by the American Botanical Council (ABC, Austin, TX), SPINS (Chicago, IL) and Nutrition Business Journal (NBJ, Boulder, CO) stated retail sales of herbal supplements in the United States totaled an estimated $12.121 billion in 2022, a 1.9 percent decrease over the previous year. This marks the first time in almost 20 years […]

Patricia Bragg, Natural Health Foods Industry Leader, Dies at 94

by Angela Sabarese | August 14, 2023

Patricia Bragg, health industry pioneer and CEO of the Bragg food company, died at age 94 on August 10 in her Goleta, CA home, according to a post published to Bragg’s official Instagram account. “Patricia was a true visionary who transformed the lives of millions through her work in health [and] wellness education and nearly […]

Bragg Survey Reveals Consumer Perception About Health Claims of ACV Gummies

by Angela Sabarese | May 23, 2022

Bragg Live Food Products, Inc., (Santa Barbara, CA) has announced findings from a national consumer survey conducted by market research firm Ipsos regarding the perception of health benefits of apple cider vinegar (ACV) in liquid and supplement forms. Half of respondents (50 percent) say they currently use, or have previously used ACV for health and […]

Health Benefits of Apple Cider Vinegar

by Trisha Sugarek MacDonald | December 1, 2021

Hippocrates was famous for many things, but perhaps one of his most valued quotes was, “Let food be thy medicine and medicine be thy food.” Furthermore, he practiced what he preached—one of his daily rituals was said to be the use of vinegar as a health tonic and wound healing.1 Since that time, many home […]

Bragg Acquired by Investor Group

by Nicholas Saraceno | July 1, 2019

Bragg Live Food Products, Inc. (“Bragg”), a producer of apple cider vinegar, announced that it has been acquired by an investor group led by Swander Pace Capital (California), a private equity firm, Dragoneer Investment Group (California), an investment firm, and co-investors singer and songwriter Katy Perry, actor Orlando Bloom, and the founder of Pressed Juicery (California), Hayden Slater. Founded in 1912 by […]

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