Bragg Live Food Products, Inc. (“Bragg”), a producer of apple cider vinegar, announced that it has been acquired by an investor group led by Swander Pace Capital (California), a private equity firm, Dragoneer Investment Group (California), an investment firm, and co-investors singer and songwriter Katy Perry, actor Orlando Bloom, and the founder of Pressed Juicery (California), Hayden Slater.
Founded in 1912 by Paul Bragg, Bragg offers a broad portfolio of other health-focused food and dietary products including condiments, seasonings, dressings, and ready-to-drink beverages. Bragg products are available in natural food stores, conventional grocery, mass market, and e-commerce retailers globally.
“I have spent my entire adult life traveling the world, sharing the Bragg mission with people everywhere, and teaching the benefits of living a truly healthy lifestyle,” said Patricia Bragg, CEO of Bragg Live Foods for 65 years. “I am so thrilled to partner with Swander Pace, Katy and Orlando, Dragoneer and Hayden to bring Bragg products to more people. Everyone needs to take control of their health to live a long, vital, happy life. This is a very special moment for our brand, and I can’t wait to reach millions more people worldwide.”
“Bragg is a uniquely authentic and storied brand with a highly loyal, multi-generational following in the health and wellness space,” said Andrew Richards, CEO and managing director of Swander Pace. “The company enjoys a dominant position in the high-growth apple cider vinegar category, and a long and successful history with its range of healthy products. We are excited to work closely with Bragg’s leadership team—including Patricia Bragg—as we embark on the company’s next chapter of growth.”
For more information, visit www.bragg.com.
