Amber Cerda
NOW Launches Advertising Campaign Focused on Quality and Value
Two years ago, NOW (Bloomingdale, IL) gave consumers 19,000 reasons to feel good spending less on their supplements based on the number of quality tests performed each month. That message has proven highly effective, generating increased in both aided and unaided brand awareness, and brand usage. Since then, NOW has increased its monthly quality testing ...
NOW Foods Launches Online Training Program for Retailers
NOW Foods (Bloomingdale, IL) has launched a new online training program designed exclusively for retailers, reported the company. Concurrently, the company is introducing an array of free tools designed to help health food stores become more successful with the NOW Product-ology retailer training program, developed to lead the way to wellness and prevention through nutritional ingredient education. Each ...
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