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Chlorophyll Water Earns Clean Label Project Certification for Third Straight Year

by Eric Munson | July 29, 2025

Chlorophyll Water (Brooklyn, NY) announced it earned Clean Label Project Certification for the third consecutive year, further solidifying its commitment to clean-label wellness, ingredient transparency and industry-leading purification standards. Chlorophyll Water is an ultra-purified water infused with chlorophyll from alfalfa and fortified with essential vitamins A, B12, C and D. It is bottled in 100 ...

Pines International to Celebrate 50-Year Anniversary

by Eric Munson | May 5, 2025

Next year (2026) is a milestone for Pines International (Lawrence, KS) as a pioneer in green superfoods celebrates 50 years of delivering pure, organic, nutrient-rich, dark green, leafy vegetables. Founded on the vision of harnessing the power of nature, Pines Wheat Grass, Pines Barley Grass and Pines Alfalfa continue to exemplify sustainability and purity straight ...

DeSouza International Returns to the Marketplace

by Eric Munson | April 28, 2025

On April 23, DeSouza International (Port Huron, MI), the original purveyor of liquid chlorophyll supplements, announced its return to the marketplace. After the passing of its co-founder Rosalie DeSouza, the company underwent a transition period and is now guided by a new generation of leadership and a renewed global vision. Founded in 1957 by Paul ...

Selling Green Superfoods

by Lisa Schofield | February 1, 2023

The traditional supplement category of green nutrients is energized. It is said that plants’ “blood,” chlorophyll, is astonishingly similar to human hemoglobin—chlorophyll has magnesium where hemoglobin has iron. This factoid is not only interesting for knowledge-hungry customers but serves as a basis for the high relevance of the green food/superfood category. “Eating greens makes sense ...

Smoothie Sensations

by Lisa Schofield | November 11, 2015

Smoothies are skyrocketing for health-conscious Americans, notably Millennials, said Stacey Gillespie, director of product marketing, with New Hampshire-based MegaFood. Ron Seibold, co-founder of Pines International agrees, noting, “Smoothies have become very popular, but green smoothies made from traditional greens and other vegetables are short on chlorophyll and the other nutrient dense characteristics of cereal grasses ...

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