alcohol
Safety Shot Announces Comic Book-Inspired Rebrand as Sure Shot
On Oct. 9, Safety Shot (Jupiter, FL) announced a complete brand overhaul including a new name, Sure Shot. The company is known for its eponymous dietary supplement that stops the negative effects of alcohol before they start. Sure Shot partnered with full-service marketing agency Amalgam on the rebrand. “We created a bold brand world inspired ...
Diageo Acquires Ritual Zero Proof to Enhance Non-alcoholic Position
On Sept. 25, Diageo North America (New York, NY) announced it acquired Ritual Zero Proof Non-Alcoholic Spirits (Chicago, IL). Since its founding in 2019, Ritual has rapidly grown into the number one non-alcoholic spirit brand in the United States. Ritual co-founders David Crooch, Marcus Sakey and GG Sakey experimented with hundreds of recipes and consulted ...
How Alcohol Impacts Your Brain
It is no secret that alcohol consumption has gotten mixed reviews over the years from the health community. Doesn’t wine have antioxidants and resveratrol? Are a few after-work drinks really going to derail my health goals? How else am I supposed to catch up and celebrate with my friends? All plausible propositions to build a ...
Hella Cocktail Co. Announces $5 Million Investment by Uncle Nearest Premium Whiskey
Hella Cocktail Co., a brand of botanically inspired mixers and beverages, has announced a $5 million investment from a fellow BIPOC-owned company, Uncle Nearest Premium Whiskey, the fastest-growing American whiskey brand in U.S. history. Standing out with its inclusive category perspective and development, Hella Cocktail Co. secured this investment as part of Uncle Nearest Ventures, ...
CV Sciences and UC San Diego Publish Study of Cannabidiol Efficacy in Treating Nicotine Dependence
CV Sciences, Inc. has announced progress toward its goal of developing and commercializing a CBD-based pharmaceutical to treat nicotine addiction in smokeless tobacco users. The company, in collaboration with researchers from the University of California, San Diego (“UC San Diego”), published a preclinical study demonstrating the efficacy of chronic CBD treatment in reducing nicotine dependence ...
FDA Urged to Crack Down on Vizzy Hard Seltzer Claims
The Food and Drug Administration (FDA) should bring enforcement proceedings against Molson Coors for illegally misleading consumers with its Vizzy Hard Seltzer advertising campaign, which highlights the alcoholic beverage’s vitamin C and antioxidant content, according to the Center for Science in the Public Interest and Consumer Federation of America. The two consumer organizations say that, ...
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