SPINS, a source in health and wellness retail intelligence, announced a new partnership with C.A. Fortune, an Illinois-based full-service consumer products sales and marketing agency, specializing in the Natural, Specialty/Conventional and Bakery/Deli trade channels. This new partnership builds further support and connectivity for retailers and manufacturers aligned with both C.A. Fortune and SPINS.

As the two companies continue to advance solutions and thought leadership in health and wellness, the new partnership equips retailers and shared manufacturer clients with insight and a common language on which to build stronger collaboration. Manufacturers working with both organizations will immediately recognize additional opportunities to accelerate growth with key retail partners.

"As natural, specialty, and health and wellness influences continue to disrupt retail across all channels, it is more important than ever for manufacturers and retailers to communicate effectively and efficiently on their most important business metrics," said SPINS CEO, Tony Olson. "We look forward to facilitating this essential connection as C.A. Fortune joins SPINS as a valued partner."

"Our partnership with SPINS represents C.A. Fortune's continued investment and commitment to our client and customer partners across the country," said C.A. Fortune's Managing Partner, Tyler Lowell. "SPINS' vision, forward-thinking approach and dedication to always being a value-add organization perfectly aligns with C.A. Fortune. Tony has built a first-class team, one with which we are thrilled to be connected."

For more information, visit www.spins.com or www.cafortune.com.