As the premier event for West Coast independent natural product retailers and suppliers, the Positively Natural Network (PNN) and the Naturally Independent Expo plans to offer enhanced opportunities for exhibitors, retailers, and industry professionals.

In a commitment to supporting independent retailers, the 2025 Naturally Independent Expo, to be held Oct. 17-18 at the Palm Springs Convention Center in Palm Springs, CA, will allocate a portion of exhibitor booth fees exclusively toward covering retailer hotel costs. This initiative is designed to ensure more retailers can attend the event with reduced financial burden, reinforcing the expo’s mission to foster industry connections and growth.

To maximize attendance and engagement, the expo is also launching an aggressive multi-channel marketing campaign in partnership with VRM Media. This campaign includes direct mail outreach targeting stores across the Western region, robust email campaigns and strategic partnerships with brokers in key markets to connect with as many stores as possible.

Education will also take center stage in 2025, with an expanded focus on business development. The expo will feature a broader range of educational sessions, panels and roundtables led by successful retailers, offering invaluable insights into industry trends, operational strategies and growth opportunities.

“We are excited to build on the momentum from 2024 and take the Naturally Independent Expo to the next level. By investing in retailer support and an expanded educational program, we are creating a stronger, more connected natural products community,” said trade show organizers.

“We encourage and appreciate any and all supply members and exhibitors to join us in reaching as many of their retailers as possible. By working together, we can ensure a highly successful event that benefits the entire industry.”

For more information, visit www.positivelynatural.org.