The Natural Products Association (NPA) has begun a new social media campaign to highlight information about member suppliers' products and services.

According to the association, "more and more, we're hearing from NPA member retailers that there is a need for access to educational materials related to the products they sell on their shelves each day. Now, we're turning to all NPA member suppliers, asking you to participate in a new social media campaign designed to better inform retailers about your products."

Starting Sept. 22, NPA social media pages will soon highlight invaluable information about member suppliers' products and services, intended to better educate the staff of stores across the country who talk to consumers about your products day in and day out.

"We invite you to send us links to your product information, including reference documents, instructional videos, audio clips, charts, graphs and more, as well as upcoming webinars or seminars you'll be hosting. Pending review, we'll post the links to the NPA Facebook and Twitter pages," reported the association.

For more information, visit www.npa.org