Illinois-based NOW Health Group has signed on to the PETA (People for the Ethical Treatment of Animals) Beauty Without Bunnies program in order to help consumers quickly recognize that all NOW Solutions personal care products and essential oils are cruelty-free.

NOW has a company-wide ban on animal testing, one of the main requirements for the program. 

“We have never tested products on animals, and we require that commitment and documentation from our ingredient suppliers as well, so we wanted to make it easier for consumers to have that assurance while they are shopping,” said Tina Tews, NOW’s personal care brand manager. “The Beauty Without Bunnies logo on our labels and our listing on PETA’s shopping app will give confidence to conscientious consumers.”

According to the company, NOW’s line of personal care products are also ISO 22716:2007 certified through Illinois-based Underwriters Laboratories (UL), assuring that they are manufactured under the most rigorous guidelines from production and quality control. They are manufactured using clean ingredients, are free of parabens and artificial colors and fragrances, and use natural preservatives whenever possible, according to the company. Many of the products are certified organic and Non-GMO (genetically modified organism) Project Verified.

For the complete list of NOW products in the Beauty Without Bunnies program visit https://www.nowfoods.com/now/about-now/seals-certifications/cruelty-free.