Illinois-based NOW Health Group, Inc., a family-owned natural products manufacturer, will take over naming rights to the Sears Centre Arena, an 11,000-seat multipurpose family entertainment, cultural and sports arena located in Hoffman Estates, IL. The agreement goes into effect Sept. 1, 2020 as part of a 15-year agreement unanimously approved by the Village of Hoffman Estates on June 22. The NOW Arena contract, valued at $11.25 million over the term, takes over from Transformco (formerly Sears Holdings Corp.), the arena naming rights partner since the venue opened in 2006.
“This venue is very close to all of our Illinois facilities, and its 11,000 capacity makes it a better naming rights fit for a company of our size than, for example, the United Center in downtown Chicago,” said Dan Richard, NOW vice president of global sales and marketing. “We’re all tremendously excited to see the NOW brand so visibly represented in the community.” The new signage will be installed in early September, and NOW has plans for employee benefits such as free tickets to events held at the arena.
“I am excited to welcome NOW Health Group as the new naming rights partner of the arena. There is a lot of coordination that goes into an agreement like this and NOW Health Group has been creative, engaged and exciting to work with.” said Bill McLeod, mayor of Hoffman Estates.
For more information, visit https://www.nowfoods.com/.
