Spain-based Monteloeder has launched a mobile digital solution that allows consumers to track the benefits of using its NutroxSun oral sun care formulation.

Two years in development, the new app harnesses big data, clinical science and  technology to deliver real-time personalized information to consumers so they can see how NutroxSun is working to protect their skin from the sun. It engages with the user in a way that is friendly and fun, tapping into the trend for the ‘gamification’ of everyday life.

Powered by artificial intelligence, the app combines key environmental information, including the current UV index, temperature and pollution levels, with personal information, such as skin type and the amount of NutroxSun ingested, to calculate a ‘UV budget’ for the user. The app will warn the user when their budget is close to being exhausted, and it can be topped up again by applying sunscreen. The app also keeps a close eye on levels of erythema—reddening of the skin by the sun—and warns the user if he or she needs to take action to prevent or minimize it.

All recommendations made by the app are based on the results of several years’ worth of clinical studies substantiating the benefits of NutroxSun. A recent gold-standard clinical trial, published in a peer-reviewed scientific journal, demonstrated that consuming just 100mg of NutroxSun daily offers significant sun protection and anti-aging benefits. Compared with a placebo, subjects using NutroxSun exhibited significantly better resistance to sunburn, increased skin elasticity, reduced skin wrinkle depth and decreased oxidation of skin cells.

Fernando Cartagena, head of global marketing at Monteloeder, said, “The combination of an ingredient-plus-mobile technology is a compelling one for consumers. They appreciate anything that proves the nutrition products they use are really working. Our app harnesses digital technology to achieve this by demonstrating to users that their suncare-from-within supplement is protecting them as it should.”

Monteloeder developed the app in partnership with UK-based Seven Sense, a digital technology business specializing in mobile health care solutions (7sense.global). It will be available globally to download from the Apple Store on Sept. 30.

For more information, visit www.monteloeder.com/en.