Natural Grocers by Vitamin Cottage has announced its new expanded line of Natural Grocers Brand vitamins and supplements. Customers can now select from a comprehensive range of over 100 vitamins, herbs, minerals and precision formulas that are priced for accessibility while providing high quality ingredients and third-party certified good manufacturing practices, according to the retailer.

In celebration, all 161 locations will offer {N}power members 25 percent off the complete line of Natural Grocers Brand Vitamins & Supplements. {N}power, Natural Grocers’ loyalty program, is free to join and offers exclusive discounts, digital coupons, rewards benefits and other members-only features.

The extensive selection of Natural Grocers Brand Vitamins & Supplements is based on decades of health and nutrition expertise and the science-based knowledge of the company’s in-house nutritional experts. From the best, bioavailable forms of nutrients, to clinically studied active ingredients, to ayurvedic and organic herbs, the lineup has been tailored to address the nutritional gaps in the modern diet and help achieve a variety of health supportive goals, the company stated.

“When our parents founded Natural Grocers in 1955, their goal was to empower their fellow community members to embark on their own health journeys,” said Heather Isely, Natural Grocers executive vice president. “Today, our family, and our good4u Crew extended family, continues to spread the message of empowerment on which the company was founded. Natural Grocers Brand Vitamins & Supplements are a fulfillment of our commitment to that message.”

For more information, visit www.naturalgrocers.com.