Nina Barton, a seasoned consumer brand and e-commerce leader who most recently served as global chief growth officer at Kraft Heinz, has joined Jarrow Formulas and Natrol as chief executive officer. Barton brings her more than two decades of experience accelerating consumer businesses to the leading vitamin and supplement brands owned by New Mountain Capital.

Barton is widely recognized as an inspiring team builder and innovator who has successfully built iconic brands while navigating rapid disruption in consumer industries.

With the vitamin and supplement industry achieving record growth in 2020, including a significant rise in e-commerce sales, Barton will lead Natrol and Jarrow Formulas as one combined company with more than 600 employees.

“It is a fantastic opportunity to partner with New Mountain Capital to accelerate the Natrol and Jarrow Formulas brands in a category that has ever increasing consumer demand,” Barton said. “I look forward to building on the enormous success of the Natrol and Jarrow Formulas teams as we continue to serve our consumers by providing high quality products.”

“Nina has an exceptional track record in building brands people love and trust. Her deep e-commerce experience and world-class leadership skills make her the right leader for Natrol and Jarrow Formulas,” said Andre Moura, Managing Director at New Mountain Capital. “We welcome Nina and are excited to work closely with her as we continue to invest in developing new products and capabilities to enhance our customers’ health and wellness.”

At Kraft Heinz over the last decade, Barton held numerous roles where her responsibilities included leading global strategy and transformation, global e-commerce and digital businesses, enterprise-wide innovation, marketing and R&D. Barton previously served as President of Kraft Heinz Canada and President of Global Digital Online Growth, where she led the over $2 billion Kraft Heinz Canada business.

Prior to joining Kraft in 2011, Barton held numerous marketing and leadership positions at Johnson & Johnson, L’Oréal, and Procter & Gamble. Barton holds a Bachelor of Commerce degree from McGill University and an MBA from the Wharton School at the University of Pennsylvania.

Since their founding in 1977, (Jarrow Formulas) and 1980 (Natrol), the popular vitamin and supplement brands have earned a large and loyal customer following based on their top-quality and scientifically-supported products. Natrol and Jarrow Formulas were acquired by New Mountain in late 2020.

For more information, visit www.newmountaincapital.com.