MyCHELLE celebrates its 20th anniversary with a modern redesign and the addition of a new CBD-based skin care line to its offerings. 

MyCHELLE has been a proponent of positive change by making nature-inspired products. The Colorado-based company has created effective, eco-friendly dermaceuticals that are science-driven and help deliver real results for all skin types, according to the company. Now, having worked for over a year with loyal fans and retailers, the company will renew the brand with a “Power from Within” theme, designed to create a deeper emotional resonance with consumers.

“We believe that personal power comes from within and with a little help, we can all show-up as the best versions of ourselves. We strive to be a catalyst for the type of change that makes your skin look and feel as positive and powerful as you do,” said Catie Wiggy, vice president of marketing and product innovation.

“Skin care is never one-size-fits-all,” added Wiggy. “MyCHELLE knows everyone’s skin is unique and beautiful and we embrace and celebrate those differences by offering a diverse line of powerful mix-and-match formulas to meet the needs of all skin types.” The market research with fans showed consumers prefer to shop by product benefits, so MyCHELLE prioritized and organized its product offerings into benefit categories for enhanced consumer shop-ability.

With the launch of the new branding, MyCHELLE is also expanding into the CBD category with the introduction of their ENHANCE collection, with products featuring hemp-derived CBD, exotic botanical oils, and potent antioxidants.

For more information, visit https://www.mychelle.com/.