The Global Organization for EPA and DHA Omega-3s (GOED, Salt Lake City, UT) launched a consumer website at www.alwaysomega3s.com.

According to the organization, the site is designed to be an independent educational website to educate consumers about the benefits of omega-3s and was commissioned by a coalition of omega-3 manufacturers as part of a campaign to change the tone of the conversation around omega-3s in the mainstream media.

Features of the site include a quiz to help consumers estimate their average daily intakes of EPA and DHA, a guide to choosing foods and supplements with EPA and DHA, and basic information and scientific documentation about the benefits of omega-3s for the heart, brain, eyes and joints, reported GOED. The coalition has begun test marketing the full campaign this week.

The test market will take place for approximately one month and lays the groundwork for the national rollout planned for early 2015. The coalition is continuing to raise funds for the national campaign.

For more information, contact Adam Ismail, executive director at [email protected].