Pennsylvania-based General Nutrition Corporation (GNC) announced plans to establish and develop a presence in the Australian market.

Under a master franchise agreement, GNC will partner with Rapid Nutrition (Australia) to market, sell and distribute GNC products through retail outlet expansion, e-commerce and other potential distribution channels throughout Australia. In addition, Rapid Nutrition will be able to distribute its owned brands through the GNC global network.

“We are pleased to partner with one of the leading distributors of health and wellness products in Australia and believe this partnership will fuel our entry and expansion into the large Australian market,” said Ken Martindale, chief executive officer of GNC. “Rapid Nutrition has an established presence in Australia and shares our commitment to advanced, high-quality products and ingredients.”

According to Euromonitor, Australia’s consumer health market was approximately  $3.1 billion in 2017.

For more information, visit www.gnc.com or www.rnplc.com.