e-commerce
iHerb Acquires Vitacost From Kroger
On Jan. 9, iHerb Holdings LLC (Irvine, CA) announced it completed its acquisition of Vitacost from The Kroger Co (Cincinnati, OH). Vitacost is an e-commerce brand specializing in a curated assortment of more than 40,000 health-conscious products such as vitamins, minerals, supplements and natural, organic and eco-friendly consumer goods. According to iHerb, the transaction is ...
Global Liver Health Supplements Market Projected to Reach $3.11 Billion by 2032
According to Coherent Market Insights (CMI), the global liver health supplements market was valued at $1.34 billion in 2025 and is expected to reach $3.11 billion by 2032, a compound annual growth rate (CAGR) of 12.8 percent. According to the analysis, one of the biggest drivers is increasing prevalence of liver diseases such as cirrhosis, ...
FitLife Brands Acquires Irwin Naturals
FitLife Brands (Omaha, NE), a developer and provider of nutritional supplements and wellness products, announced it entered a definitive agreement to acquire Irwin Naturals (Los Angeles, CA) and its related affiliates for $42.5 million. Irwin previously filed for Chapter 11 bankruptcy in August 2024. According to FitLife, both brands have product lines that are largely ...
Wellful Inc. Acquires Ancient Nutrition Brand
On Jan. 7, Wellful Inc. (Charlotte, NC) announced its acquisition of Ancient Nutrition (Franklin, TN) from VMG Partners, Hillhouse Investment and other holders. Wellful combines advanced e-commerce technology with scientifically formulated solution to help consumers live happier and healthier lives across its vitamin, supplement and food products, the company said. “We are thrilled to bring ...
HealthLOQ and GRMA Partner on Dietary Supplement Product Integrity Program
HealthLOQ (Scottsdale, AZ) announced a partnership with the Global Retailer and Manufacturer Alliance (GRMA) in launching the Dietary Supplement Product Integrity Program. Developed through a consortium of industry stakeholders—such as retailers, brands, manufacturers, testing/inspection/certification (TIC) organizations, accreditation bodies and trade organizations, this program promotes transparency, credibility and scientific integrity within the dietary supplement product category. ...
iHerb Unveils Online Distribution Partnership With The Vitamin Shoppe
Health and wellness e-commerce retailer iHerb (Irvine, CA) announced a partnership with The Vitamin Shoppe (Secaucus, NJ) to bring the brick-and-mortar retailer’s products to millions of new consumers worldwide. iHerb ships more than 50,000 products from more than 1,800 brands to more than 180 countries, the company said. “At The Vitamin Shoppe, we believe everyone ...
Amazon Walks Away From Just Walk Out Technology
E-commerce giant Amazon (Seattle, WA) announced it will discontinue its autonomous “Just Walk Out” cashierless technology from most of its locations. “We’ve invested a lot of time redesigning a number of our Amazon Fresh stores over the last year, offering a better overall shopping experience with more value, convenience, and selection—and so far we’ve seen ...
CRN Adopts New Guidelines for Dietary Supplements Sold Online
The Council for Responsible Nutrition (CRN), a trade association representing the dietary supplement and functional food industry, announced new Voluntary Guidelines for Industry to assure online and in-person shoppers have access to the same product information. “The guidelines address the information that is minimally required for display/availability to consumers on internet platforms for the sale ...
Charlotte’s Web in Search for More Data to Fully Comply with FDA
According to Facts About CBD, Colorado-based Charlotte’s Web Holdings Inc. announced its partnership with six other CBD brands to sponsor a ValidCare scientific study to comply with FDA’s (U.S. Food and Drug Administration) request for more scientific data. The study will be conducted on humans and will seek to determine whether daily consumption of CBD ...
CV Sciences Launches Updated PlusCBD Oil Website
California-based CV Sciences, Inc., a supplier and manufacturer of hemp cannabidiol (CBD) products, announced the launch of its updated PlusCBD Oil website, www.pluscbdoil.com. The updated PlusCBD Oil website offers visitors an enhanced user experience and walks them through their hemp CBD journey, with multimedia educational resources, enriched content, informative blog posts, research, in-depth product information and improved shopping tools, ...
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