North Carolina-based Gaia Herbs unveiled its new product packaging and the launch of the new company website. These changes represent the latest chapter for the herbal products company that has existed since 1987. 

“As a brand that has been a pioneer in the herbal industry for more than three decades, we are excited to reveal our new look,” said Elena Lécué, executive vice president of sales and marketing at Gaia Herbs. “Our new package design further reinforces our mission of connecting plants and people with beautiful close-up images of the heroes of our supplements—the herbs. We are proud to have developed the design completely in-house, leveraging the talent of Gaia Herbs’ visionary Brand Experience team. In addition to our new package design, we also launched the new Gaia Herbs’ website, which provides an enhanced customer experience.”

The rebrand began with an extensive three-month, in-house brand audit, which included a look into the company’s mission and vision, past and present branding strategies, and an extensive competitive landscape study, according to the company. “We didn’t rebrand for the sake of rebranding,” said Frederic Terral, director of brand experience. “We knew we had to evolve the brand identity to be relevant with the times while honoring the company’s 32-year legacy and values, and appealing to our loyal audience and new customers alike. The final package design strategy was thoroughly tested with varied consumer groups and we witnessed overwhelming positive endorsements for the new look.”

In addition to the new package design, Gaia Herbs launched its new website, which allows the company to highlight its commitment to quality and transparency, share information about the Gaia Farm, and the benefits of herbal supplements. According to the company, it delivers an enhanced and modern user experience.

For more information, visit www.gaiaherbs.com.