Fresh Thyme Farmers Market (corporate office in Illinois) announced that it has named independent agency, Illinois-based Schafer Condon Carter (SCC), as its first Agency of Record. SCC will be responsible for elevating the brand’s marketing initiatives including brand strategy, creative development, public relations, influencer and social as well as media strategy, planning, and buying across traditional and digital media platforms.
Fresh Thyme, which offers a broad selection of natural, organic and fresh food, has grown significantly since opening its doors in 2014, and today has more than 66 locations across 10 states. Most recently, the Illinois-based retailer announced that it would be opening 10 new stores this year in Pennsylvania, Iowa and beyond, and has plans to hit a 150-store mark by the year 2020.
“Fresh Thyme is at a very exciting time in its growth,” said Mark Doiron, chief marketing and merchandising officer of Fresh Thyme. “We knew we were ready to bring on a partner who could help us achieve the brand’s great potential, and SCC demonstrated not only a deep understanding of our brand and the consumer we serve, but also the creativity, broad integrated capabilities and passion that we were looking for.”
Adding to its growth in 2017, Fresh Thyme made significant hires at the executive level and further developed its private label offering—a private brand program that emphasizes clean ingredients and locally sourced products as often as possible. The program is a core driver of the brand’s mission to improve the way communities eat by offering fresh, healthy food at low prices, the company stated.
“Fresh Thyme is an incredible business and brand in an extremely dynamic category,” said David Selby, SCC CEO. “We are thrilled to be selected as Fresh Thyme’s partner to help tell their story and expand their mission of bringing fresh, natural and organic food to a broader population.”
For more information, visit www.freshthyme.com.