VDF FutureCeuticals, Inc. (Illinois) has adopted coffee fruit (Coffea spp., Rubiaceae) through the American Botanical Council’s (ABC’s) Adopt-an-Herb program. This program provides support to ABC’s HerbMedPro database, a comprehensive, interactive online tool that provides access to important scientific and clinical research data on the uses and health effects of more than 250 herbs.

Distinct from traditional coffee bean preparations, coffee fruit contains higher levels of phenolic acids and antioxidative compounds than other so-called “super fruits.” Through FutureCeuticals’ generous support, ABC ensures that new, up-to-date scientific publications related to coffee fruit are entered into the extensive HerbMedPro database in a timely manner.

“For many years, ABC has been a major thought leader and contributor to a higher road within the natural foods and dietary supplement industries,” said John Hunter, FutureCeuticals’ executive vice president. “We have long respected and admired Mark Blumenthal, whose groundbreaking crusades for better standards to test botanical identity and improved manufacturing practices are well known to us all. His campaigns against botanical adulteration have led to important industry changes. Naturally, when we were invited to participate in the Adopt-an-Herb program by sponsoring coffee fruit, we were very pleased.”

“ABC is deeply grateful to the folks at FutureCeuticals for adopting coffee fruit on ABC’s HerbMedPro database,” said Mark Blumenthal, ABC founder and executive director. “This adoption will allow ABC compilers and database editors to stay abreast with any and all recent scientific publications on coffee fruit, the abstracts for which are publicly accessible.”

For more information, visit www.herbalgram.org.