VR Columns
Preparing for an Endurance Event
Help customers create a memory that will last a lifetime. When I was given the April topic for my column, I was more than excited. This month, I am writing about something I have extensive experience at: preparing for an endurance event. After all, I have participated in almost 300 endurance events over the past ...
The Multiple Benefits of Vitamin C
Vitamin C (ascorbic acid) is a water-soluble vitamin that is essential for the growth and repair of the body’s tissues. In addition, vitamin C is an antioxidant that can block damage caused by free radicals. The human body does not have the ability to produce or store vitamin C, as a result, it must be ...
Focusing on Turmeric and Curcumin
In the U.S., turmeric is best known as a spice. It’s one of the main components of curry powder. In India and other parts of Asia, turmeric is used to treat many health conditions. It seems to have antiinflammatory, antioxidant and perhaps even anticancer properties. Curcumin, meanwhile, is a naturally occurring chemical compound that is ...
Reflux Defense
Anyone who has experienced heartburn knows how uncomfortable it can make a person. Eating something that “doesn’t agree” can cause a sensation of tightness, pain, discomfort or burning in the chest. The irritation caused by heartburn can make it difficult to concentrate on a task or sleep soundly. Occasional heartburn is fairly common; in fact, ...
A Comparative Look at Resveratrol and Pterostilbene
Resveratrol (3,5, 4’-trihydroxystilbene) and pterostilbene (3,5-dimethoxy-4’-hydroxystilbene) are both chemically classified as stilbene compounds. Biologically, they are both phytoalexins.The phytoalexins are generally lipophilic substances that are products of a plant’s secondary metabolism, and they often accumulate at infection sites to concentrations, which are inhibitory to the development of fungi, bacteria and other pathogens.1 Pterostilbene is closely ...
Between the Sheets
In today’s world, sex has become a much more acceptable topic. However, many people are still a bit timid about opening up and discussing sexual dysfunction with others, sometimes even with their doctor. Whether assuming that they are the only one with this type of issue, or feeling ashamed, sexual issues are becoming a more ...
Striking the Right Potassium Balance
Potassium is a very important mineral for the proper function of all cells, tissues and organs in the human body. An electrolyte—a substance that conducts electricity in the body, along with sodium, chloride, calcium and magnesium—potassium is crucial to heart function and plays a key role in skeletal and smooth muscle contraction, making it important ...
Benefits Off the Vine
The nutritional and medicinal value of grapes has been touted for hundreds of years. While the general composition of the grape consists of two-six percent stem, five-12 percent skin, 80-90 percent juice and zerofive percent seeds, the grape’s major component is a class of compounds known as polyphenols—the most important phytochemicals found in the fruit. ...
The Truth Behind Tocotrienols
Vitamin E is one of the most Important phytonutrients in edible oils. It consists of eight naturally occurring isomers, a family of four tocopherols (alpha, beta, gamma and delta) and four tocotrienols (alpha, beta, gamma and delta) homologues.Tocotrienols are natural compounds found in select vegetable oils, wheat germ, barley, saw palmetto, and certain types of ...
The Various Benefits Of Ginseng
Ginseng is a species of perennial plant that belongs to the Panax genus of the Araliaceae (a family of flowering plants). Typically grown in cooler climates, ginseng has a fleshy root and has played a major role in herbal medicine for thousands of years, being used by both the Chinese as well as the Native ...
Don't Miss Out!
Industry Professionals
Stay Informed!
Stay informed about the latest health, nutrition, and wellness developments by signing up for a FREE subscription to Vitamin Retailer magazine and digital newsletter.
Once subscribed, you will receive industry insights, product trends, and important news directly to your doorstep and inbox.
Subscribe To Our Newsletter
Stay Informed! Breaking news, industry trends featured topics, and more.
Subscribe to our newsletter today!


