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VR 2026


Hollie Kerzee, Co-owner, Lone Star Botanicals

by Janet Poveromo | January 7, 2026

Lone Star Botanicals 2001 Broussard St Tyler TX, 75701 (903) 894-6133 [email protected] www.lonestarbotanicals.com Lone Star Botanicals is a Texas-based health and wellness family of brands that includes Dr. Botanical Health, Carmalete’s, Steak Beast and Lone Star Botanicals. The brand was launched in 2017 and has spent the years since establishing a reputation around providing premium ...

A Real Pain

by Cheryl Myers | January 7, 2026

Pain is our friend. It alerts us that something is wrong and that we need to act. Without pain, we would not survive very long. Imagine having appendicitis and no pain, imagine having bone cancer and no pain, or imagine having wounds and infections and no pain. All these outcomes would be disastrous. So, one ...

12 Tips for Fighting Alzheimer’s

by Linda Woolven and Ted Snider | January 7, 2026

There are safe, natural ways to help people with Alzheimer’s. Here, we list 12 important tips for healthy cognitive function. 1. Think With Your Heart Have you ever been told not to think with your heart? Well, think again! Several factors famous for heart health are turning out to be just as important for brain ...

Biohacking Longevity: Nutrigenomic Targets with Proven Nutraceuticals – Part 1

“Biohacking” and “longevity” are two popular buzzwords in the dietary supplement industry, while the term “nutrigenomic” is less known. Nevertheless, they all work together to achieve one of the most important nutraceutical strategies available for helping to put more years in your life and life in your years. This was a topic I presented at ...

Direct Engagement Returns: Why In-Store Demos Are Driving Sales, Shelf Space & Shopper Loyalty

by Christian Jurinka | January 7, 2026

Education fuels wellness retail. A demo is more than sampling—it’s storytelling that drives shopper action. Walk through the aisles of any natural foods store today, and one thing is immediately clear: the wellness market has never been more crowded. Shelves are packed with adaptogenic drinks, functional snacks, new supplement blends and plant-based alternatives—all competing for ...

The Changing Weight-loss Landscape

by Mike Straus | January 7, 2026

The natural products industry responds to the “Age of Ozempic.” The weight-management supplements market is growing faster than Americans’ waistlines, responding to an uptick in demand for weight-loss remedies that was sparked by the rise of GLP-1s. Data from the Centers for Disease Control’s National Center for Health Statistics shows that from Aug. 2021 to ...

Reinventing What Healthy Aging Looks Like

by Joy Choquette | January 7, 2026

Natural supplements, best ingredients and newest trends in the healthy aging category. The word “aging” brings up different images to different people. Depending on one’s culture, aging can be seen as a season of new opportunities, a period of slow decline, or a period of great wisdom and meaning. One thing almost everyone can agree ...

Convenient and Functional With a Purpose

by Eric Munson | January 7, 2026

Consumer health consciousness and changing trends push functional product manufacturers to strive for innovative, nutritional heights. Functional products—usually in the form of foods and beverages—are products that provide health benefits beyond basic nutrition, such as support for immunity, digestion or cognition. These health benefits are usually achieved through naturally occurring bioactive compounds or by adding ...

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