VR 2024 04

[Extra! Extra!] Ketone Supplements May Worsen Performance in Endurance Athletes

by Lisa Schofield | April 1, 2024

Kinesiologists at McMaster University have found ketone supplements, used by some athletes hoping to cross the finish line faster, may in fact worsen performance. The new double-blind study tackles previous contradictory research findings related to the efficacy of ketone supplements, which have gained popularity among athletes seeking a competitive advantage; it is known that natural ...

Customizing Energy Enhancement

by Lisa Schofield | April 1, 2024

The energy category has branched out but can be confusing. Here’s how to pair the right product with each customer. Face it, nobody likes to feel drained and unable to muster up enough power to move beyond a snail’s pace. But embracing the day with ASAP vigor is the reason why the energy enhancement category ...

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