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Click Here for the Latest Episode of the Vitamin Professor Podcast Hosted by Gene Bruno

VR 2014 06


Sugar Alternatives

It’s no secret that Americans consume too much sugar. In fact, by 2010 Americans consumed 66 pounds of refined sugar per person.Add to that the consumption of 64.5 pounds of corn-derived sweeteners and 1. 5 pounds of honey and edible syrups; the total annual sweetener consumption per person is 132 pounds (excluding artificial sweeteners and ...

Retailers Can Enhance the “Weekend Warrior” Mentality

by Mark Becker | June 1, 2014

Many of us truly care about health and wellness. However, we get so entrenched with our weekly activities, including work, taking care of the kids and other essential duties, that health and wellness tend to be low priority. Nonetheless, many often dedicate their weekends to health and wellness and genuinely make every effort to be ...

2014 Vity Awards Winners

by VRM Media | May 22, 2014

Vitamin Retailer once again polled its retailer readers on their top-selling products and best sales and merchandising support to compile its 2014 Vity Awards. After all, who is better suited to determine the industry’s premier products than the people who sell them? What started in the 1990s has evolved into one of the most sought-after ...

Natural Energy

by Janet Poveromo | May 22, 2014

When you think of natural energy products, for most people, energy drinks or shots favored by a young crowd come to mind. However, manufacturers of natural products are finding that the category is expanding—active lifestyle enthusiasts are seeking these products for energy boosts as well as building lean muscle, and then there are parents, professionals ...

Demystifying the Intimidating Enzyme

by Melissa Kvidahl | May 20, 2014

According to the American Nutrition Association, more than 70 million people every day suffer from some kind of digestive issue—whether it’s simple complaints like indigestion, constipation or abdominal pain, or a diagnosed disorder such as celiac disease or irritable bowel syndrome (IBS). Naturally, many turn to enzyme supplements to lend a helping hand. Even though ...

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