Vitamin Retailer Magazine
Building a Product Launch Strategy for Your Store
New products should drive a significant portion of your store’s revenue, but success launching them is as much of an art as a science. It goes far beyond simply stocking your shelves. It requires a deliberate strategy, careful planning and consistent execution. Why Are New Products Important? New products are more than just additions to ...
The Hottest News in Hot Flashes
More than half the population is female. More than half of them will experience the symptoms of menopause. Yet there have been virtually no advances in the treatment of menopause since hormone replacement therapy. Pharmaceutically, that is. There have been lots of advances in natural medicine. Some won’t surprise you. Some will! Black Cohosh It ...
The Various Forms of Magnesium: Good, Better, Best
In May of 2013, I wrote an article for Vitamin Retailer titled, “Magnesium: A Mineral With Multiple Applications.” At that time, magnesium was already a trending nutraceutical in the dietary supplement industry—but that was only the beginning. In 2024 the magnesium market size was valued at $29.3 billion with estimations to reach $40.8 billion by ...
FDA Issues Final Guidance for Industry Addressing Food Allergen Labeling Requirements
The U.S. Food and Drug Administration (FDA) announced the availability of the Final Guidance for Industry: Questions and Answers Regarding Food Allergens, Including the Food Allergen Labeling Requirements of the Federal Food, Drug and Cosmetic Act (Edition 5). This final guidance is replacing all previously issued draft and final guidances by FDA concerning allergen labeling. ...
The Cortisol Lowering Effects of Standardized Black Seed Oil
In June and December of 2023, I wrote two articles for Vitamin Retailer on black seed oil, “Evidence Based Uses of Standardized Black Seed Oil” and “Synergism Among Nutraceuticals: Black Seed Oil, Omega-3, Astaxanthin & More,” respectively. In those articles, I discussed research on black seed oil (BSO), including a study demonstrating that a specific ...
![[Extra! Extra!] The Science of Terry Naturally Curcumin Products](https://vitaminretailer.com/wp-content/uploads/2025/06/PainInflammation-300x281-1750958156.jpg)
[Extra! Extra!] The Science of Terry Naturally Curcumin Products
Over the years, Wisconsin-based EuroPharma, maker of the Terry Naturally supplement brand, found that many consumers choose from either the CuraMed or Curamin product lines to address pain and inflammation. According to Cheryl Myers, chief of scientific affairs and education at EuroPharma, the aptly named CuraMed Acute Pain Relief is a must for anyone who ...
Inflamed and Pained
Natural pain relief alternatives for all ages. Inflammation is the response of the human body to irritation, injury, discomfort and infection. Dietary supplements can offer anti-inflammatory properties and support overall health and wellness. According to Allied Market Research, dietary supplements for pain and inflammation relief were valued at $19,046.1 million in 2022 and are estimated ...
![[Extra! Extra!] Tariffs and the Supplement Industry](https://vitaminretailer.com/wp-content/uploads/2025/06/Leadership-Forum-294x300-1750958084.jpg)
[Extra! Extra!] Tariffs and the Supplement Industry
The Trump Administration has long used tariffs as a trade cudgel, targeting trade allies like Canada and Mexico with tariffs to address perceived trade irritants. Multiple sources have told Vitamin Retailer that the Trump tariff situation is untenable, as it is causing significant industry disruption and uncertainty. Now, amid tariffs roiling the VMS industry, the ...
Leadership Forum: Navigating Uncertainty
Here’s what industry leaders are saying about the major issues affecting the natural products industry today. The panel: Alina Hornfeldt, Co-owner, Mastel’s, St. Paul, MN, www.mastels.com Debra Short, Executive Director, SENPA, New Port Richey, FL, https://senpa.org Holly Prugar, Supplement Manager, The Mustard Seed, Watertown, NY, www.themustardseedonline.com Jim Emme, Chief Executive Officer, NOW Health Group, Bloomingdale, ...
![[Extra! Extra!] A Scientifically Backed Pre-Workout](https://vitaminretailer.com/wp-content/uploads/2025/05/EnergizingSupplements-300x290-1748023409.jpg)
[Extra! Extra!] A Scientifically Backed Pre-Workout
NOW Sports (Bloomingdale, IL) often used branded, researched ingredients and posts links to the research on its website. “For example, our Pre-Workout Advanced Energy powder, with betaine, creatine, beta-alanine, carnitine, arginine and caffeine helps you stay focused and energized so you can train harder and longer,*” said Bryan Morin, sports brand manager at NOW. Muscle ...
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