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Vitamin Retailer Magazine


High Potency Ashwagandha Withanolides for Improving Sleep, Stress, Mood, Testosterone and Vitality

In Africa, the Mediterranean and India, the indigenous, small, woody shrub known as ashwagandha (Withania somnifera) has been used in ayurvedic medicine1 for more than 3,000 years. In 78 AD book Kitab-ul-Hashaish, Dioscorides described ashwagandha as a “Rasayana”—meaning a rejuvenator “that promotes a youthful state of physical and mental health and expands happiness.”2 Likewise, ashwagandha ...

Vitamin Retailer’s 2021 Best New Products

by Angela Sabarese | December 1, 2021

For the 14th consecutive year, Vitamin Retailer, with the guidance of a retailer panel, assembled the year’s best new natural products. Fourteen years ago, Vitamin Retailer (VR) magazine decided to honor the year’s top products by asking for the opinions of natural product retailers. Now, the objective remains the same, as these stores offer feedback ...

Memory Function Improves Immediately After Mild Physical Activity

by Lisa Schofield | December 1, 2021

Researchers found that even very light workouts can increase the connectivity between parts of the brain responsible for memory formation and storage. And it doesn’t have to be working with weights or running on a treadmill, even yoga or tai chi can do the trick, according to a 2018 study by researchers at the University ...

Brainstorming the Cognitive Support Market

by Lisa Schofield | December 1, 2021

Opportunities for retailers to help customers feel in mental control have never been better. Here’s a data nugget from Nutrition Business Journal’s 2021 Condition Specific Report: In 2020, vitamin D experienced a significant sales spike not for immunity but for mental health, notching a 162.1 percent sales gain in this sector. In the brain/cognitive/mental support ...

Easy Holiday Menu Food Swaps for Blood Sugar Management

by Janet Poveromo | December 1, 2021

With the end-of-year holidays here, retailers can remind their customers that there are easy food swaps that can be made that focus on changes to help manage blood sugar and support heart health at holiday time and year-round: • adding whole grains • eating a source of protein with meals and snacks • trying more ...

Taking Control of Blood Sugar

by Janet Poveromo | December 1, 2021

Americans are not good at maintaining healthy blood sugar levels; natural products retailers can offer help. The need for dietary supplements to help manage blood sugar levels is significant. According to the U.S. National Institutes of Health, 34.5 percent of American adults, more men (37.4 percent of U.S. adults) than women, (29.2 percent) have elevated ...

Edward Wyszumiala, Director of Market Development, United States Pharmacopeia (USP)

by Janet Poveromo | November 1, 2021

United States Pharmacopeia (USP) www.usp.org [email protected] (301) 881-0666 Ed Wyszumiala is the director of market development at the United States Pharmacopeia (USP), where he manages the verification programs and new program development. For more than 20 years, Wyszumiala has worked in the dietary supplement industry, where he has been involved in quality, regulatory affairs and ...

David Bowie, Queen and Your Blood Pressure

by Cheryl Myers | November 1, 2021

One of my all-time favorites is the collaboration between Queen and David Bowie to create the musical masterpiece “Under Pressure.” However, I can’t listen to the lyrics “Pressure … pushing down on me … pressing down on you …” and hear that beating, building pulse of a rhythm without thinking of blood pressure. Maybe I ...

Statin Use & Vitamin D Supplementation

by Trisha Sugarek MacDonald | November 1, 2021

Cardiovascular disease (CVD) is a range of conditions characterized by their ability to affect heart health.1 The prevalence of CVD on a global scale is a significant cause of morbidity and mortality, and it accounts for nearly 18 million deaths yearly.2 Statin drugs, 3-hydroxy-3-methyglutaryl coenzyme A (HMG-CoA) reductase inhibitors, are the most commonly prescribed class ...

Palmitoleic Acid: An Omega-7 Fatty Acid for Inflammation & Metabolic Wellness

Although the omega-3, 6, 7 and 9 category of fatty acids has grown consistently over the past few decades—and the worldwide market for fatty acids will grow from nearly $13.5 billion in 2018 to $17.5 billion by 20231—the public and the dietary supplement industry know the least about the value of the omega-7 fatty acids. ...

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