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Vitamin Retailer Magazine


Wellness for All Seasons

by Joy Choquette | April 1, 2024

How is the seasonal allergy and respiratory health market performing now? As the weather heats up, so too, does the amount of pollen in the air. More and more people long to go outside and hike, fish, bike and enjoy the great outdoors. But doing so with itchy eyes, a runny nose and a headache ...

[Extra! Extra!] Talking Gut-Brain Axis Nutrition With NOW’s Neil Levin

by James Gormley | April 1, 2024

Vitamin Retailer (VR) reached out to Neil E. Levin, CCN, DANLA, senior nutrition education manager for Bloomingdale, IL-based NOW, www.nowfoods.com. VR: We now know that there is a bi-directional relationship between the brain and the gut, critically involving the vagus nerve, in this way connecting the 100 billion neurons in the brain with the 500 ...

Delving Into Gut-Brain Axis Supplements

by James Gormley | April 1, 2024

An industry panel offers their insights. The panel: Abdul Alkayali, Vice President, Sales and Marketing, Longevity by Nature, Temecula, CA, www.longevitybynature.biz Ramona Billingslea, Marketing Manager, Betsy’s Health Foods, Spring, TX, https://betsyhealth.com Liz Cooper, Technical Advisor, Bio-Kult/ADM Protexin, Miami, FL, www.bio-kult.com Slawek Gromadzki, MPh, Nutritionist, HealthAid America, Sunnyvale, CA, www.healthaidamerica.com Neil Levin, CCN, DANLA, NOW, Senior ...

[Extra! Extra!] Ketone Supplements May Worsen Performance in Endurance Athletes

by Lisa Schofield | April 1, 2024

Kinesiologists at McMaster University have found ketone supplements, used by some athletes hoping to cross the finish line faster, may in fact worsen performance. The new double-blind study tackles previous contradictory research findings related to the efficacy of ketone supplements, which have gained popularity among athletes seeking a competitive advantage; it is known that natural ...

Customizing Energy Enhancement

by Lisa Schofield | April 1, 2024

The energy category has branched out but can be confusing. Here’s how to pair the right product with each customer. Face it, nobody likes to feel drained and unable to muster up enough power to move beyond a snail’s pace. But embracing the day with ASAP vigor is the reason why the energy enhancement category ...

Jme Bonfiglio, Founder and Owner, WholeSun Wellness

by VRM Media | March 1, 2024

WholeSun Wellness Whole Mushroom Fruiting Body Extracts for Whole Body Wellness Utah Fungi Festival, Founder Sandy, UT [email protected] www.wholesunwellness.com Jme Bonfiglio is the founder and owner of WholeSun Wellness in Sandy, UT. A trailblazer in the field of mycology, she said she has dedicated her life to exploring and educating others about the myriad benefits ...

Your Stomach is Talking to Your Brain (And it’s Making You Happy!)

by Linda Woolven and Ted Snider | March 1, 2024

One of the most significant recent advances in health sciences is the exciting discovery that the microbiota in your gut communicate with the cognitive and emotional centers of your brain. This discovery is leading some researchers to identify what they are now calling the microbiota-gut-brain axis. The existence of a microbiota-gut-brain axis suggests the very ...

Depression & Anxiety Are Physical Diseases

by Cheryl Myers | March 1, 2024

If your legs are healthy, no one is surprised that you are a good runner with strength and stamina. And if you are in a car accident with multiple injuries, including a broken leg, no one is surprised that your mobility is impaired and you can no longer run. Your running behavior has been damaged. ...

New Research on Essential Amino Acids for Muscle Repair

Previously, I wrote an article titled “Sarcopenia & Amino Acids” for the September 2017 issue of Vitamin Retailer. In it, I discussed the science behind a specific, patented blend of essential amino acids (EAAs) known as Reginator, with a focus on sarcopenia (age-related muscle loss). I also reviewed research on EAAs’ impact on younger subjects ...

Real World AI for the Natural Industry

by Ryan Sensenbrenner | March 1, 2024

Natural products retailers have long been the cornerstone for those seeking healthful, organic options, building deep, authentic relationships with their customers. This tradition might seem diametrically opposed to the wave of modern, AI-driven tech. Yet, in today’s fiercely competitive market, differentiation lies in adopting such innovations. Artificial intelligence need not be the exclusive domain of ...

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