Vitamin Retailer Magazine
A Boost For Immune
As the immune category market shows robust growth, manufacturers seek to improve classic products while keeping an eye on the latest trends. Allergies and autoimmune diseases are the major immune problems that affect at least 50 million Americans. The main causes can be attributed to the following factors: genetics and environmental pollutants such as endocrine ...
Desirable Deliverance
Manufacturers are working hard to introduce new delivery methods to answer the needs of both retailers and consumers. When walking down an aisle of their local natural products store, consumers wouldn’t be thrilled if they were seeing the same products offered in the same delivery forms time after time.More likely, they want something innovative, efficient ...
Adding A Branded Punch
Offering retailers a look through formulators’ eyes, VR provides case studies highlighting how the selection of branded ingredients makes for markedly better products. Life Extension Primes the Immune Category With Paractin Serving the industry for 32 years, Florida-based Life Extension prides itself as being a leader in the antiaging and longevity field, of which it ...
Supporting pain Relief
When it comes to pain, consumers are still using conventional OTC and prescription drugs, so communicating the benefits of natural alternatives is the goal. Unfortunately, pain is extremely common. Millions suffer from acute or chronic pain every year and the effects exact tremendous costs in health care, rehabilitation and lost worker productivity, as well as ...
Alpha Lipoic Acid
Alpha lipoic acid (LA) is a naturally occurring, antioxidant compound found in plants and animals. Also known as thiotic acid, LA was isolated and identified as a vitamin about 50 years ago.However, it was reclassified once researchers found that it is synthesized in small amounts by humans.1 Since then LA has generated a great deal ...
2012 Retailer Of The Year: Rainbow Blossom
While it may have been slow out of the gate, Rainbow Blossom bloomed into a full-spectrum destination for Kentucky shoppers. Jimmy Carter is elected president, Elvis Presley dies of a heart attack and a gallon of gas costs 65 cents.That was in 1977, the year Rob and Pumpkin Auerbach founded Rainbow Blossom Natural Food Markets ...
Enzyme Importance
While enzymes are a staple in aiding digestive health issues, their benefits reach far beyond an upset stomach. Americans have earned a stereotype of living their lives to certain extremes. From eating too much of the wrong foods, to being overcome with stress from working long hours and not getting enough sleep, many consumers are ...
Antioxidant Examination
A high demand category with its share of controversy, meeting consumer needs means retailers must weigh the science Though consumers continue to struggle balancing a difficult economy, overall spending for health products, or those perceived to have a health benefit, has increased. And as positive press abounds about antioxidant benefits for inflammation modulation and its ...
Can Retailers Impact Parents and the Childhood Obesity Epidemic?
As I begin to formulate my thoughts for this column, I find myself thinking about my 6- and 7-year-old boys Nick and Noah. I also think about spending my entire childhood overweight. I think about what I experienced from both a physical and psychological perspective, and I don’t want my boys to ever have to ...
Calcium, Form & Function
CALCIUM: FORM & FUNCTION Calcium may be the best researched of all the minerals. It has the distinction of being the only one with an FDAapproved health claim (more on this later), and is by far the most prevalent mineral in the human body with 99 percent of it found in bones and teeth, and ...
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