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Vitamin Retailer Magazine


Alleviating The Pressure

by Carolyn Steber | February 1, 2014

As millions of Americans are living with high blood pressure, retailers are poised to offer much-needed support with natural supplements and education. Approximately 67 million, or one in three Americans, have high blood pressure, according to the Centers for Disease Control and Prevention (CDC). Yet that number could be even higher, as high blood pressure ...

CoQ10 as Ubiquinone & Ubiquinol – For Cardiovascular Health & More

This article will review some of the vital cellular functions and health/wellness applications for coenzyme Q10 (CoQ10), and address safety issues, as well as the difference between reduced (ubiquinone) and oxidized (ubiquinol) states of CoQ10, and the most effectively absorbed delivery forms. Vital Cellular Functions CoQ10 is best known for two functions. One is its ...

Caring For Man’s Best Friends

by Shari Barbanel | January 1, 2014

Consumers see the benefits of going natural not only for themselves, but for the family pet as well. According to the American Pet Products Association 2013-2014 Pet Owner Survey, approximately 56. 7 million U. S. households have dogs, while 45.3 million own cats. In addition, 12 percent of U. S. homes have fresh water fish ...

Realistic Weight Loss

by Janet Poveromo | January 1, 2014

Makers of natural weight-loss products focus on fair and honest assertions, as well as overall health benefits to propel the category. Happy New Year Resolution! The new diet season, which starts January 1 and typically ends around Memorial Day, is off to its annual start. America’s estimated 108 million dieters (about 82 percent of who ...

Celebrating 20 Years

by Kate Quackenbush | January 1, 2014

Vitamin Retailer reflects on the impact, challenges and evolution of the dietary supplement and natural products industry since the magazine’s inception. In 1994, “Forrest Gump” won the Academy Award for Best Picture, Ace of Base’s “The Sign” topped the billboard charts, and “Friends” and “ER” made their television debuts. Also of note that year: health ...

Sexual Health for Women

Nutraceutical products for men’s sexual health have significantly more than their fair share of representation, with sales estimations to be in the range of $517 million, and recent annual increases of 5.4 percent, according to 2012 figures from Nutrition Business Journal. Likewise, articles and books on the topic abound. The same, however, cannot be said ...

Stopping The Clock

by Janet Poveromo | December 1, 2013

The latest anti-aging knowledge and products help aid consumers in their quest to stay youthful. The search for longevity and the Fountain of Youth are hardly new, and are, in fact, increasing. Gene Bruno, director of category management with Twinlab Corporation in New York, noted that, according to Nutrition Business Journal: • American consumers spent ...

Growing Benefits

by Carolyn Steber | December 1, 2013

There is an increased demand for plant-based EFA supplements, as vegetarians and non-vegetarians alike seek sustainable, safe products. Part II of VR’s EFA series. Plant-based EFA (essential fatty acid) supplements are no longer just for vegetarians. While this group does make up a large market for nutritional supplements (nearly a third of health food store ...

2013 Best New Products

by Kate Quackenbush | December 1, 2013

From an impressive list of contenders, natural retailers voted for this year’s most outstanding product introductions. What makes a product a must-have for a retailer? What qualities must it possess for storeowners to make room on their shelves in the first place? Is it filling a category void with an innovative delivery system or ingredient ...

Vitamin K, Its Functions and Benefits

Vitamin K, a fat-soluble vitamin, was first known for its essential role in the functioning of several proteins involved in blood clotting or coagulation (which is important to prevent excessive bleeding after an injury).1 In fact, the “K” in vitamin K is derived from the German word “koagulation.” Now, vitamin K is understood to offer ...

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