Articles by Nicholas Saraceno
Court Finds LeanSpa Marketer Responsible for Deceptive Claims
The U.S. Court of Appeals for the Second Circuit has upheld a lower court ruling requiring the operator of an affiliate marketing group to pay $11.9 million for its part in helping to promote LeanSpa, a deceptively marketed weight-loss supplement. In issuing its ruling, the Circuit Court found that LeadClick Media, LLC recruited affiliate marketers ...
FTC, USDA Set Agenda for Roundtable on Consumer Perceptions of “Organic”
The Federal Trade Commission (FTC) and U.S. Department of Agriculture (USDA) announced the agenda for their upcoming joint-agency roundtable on consumer perceptions of “organic” claims for non-agricultural products. The event, first announced in August, will be held in Washington, DC, on October 20, 2016. Jessica Rich, director of the FTC’s Bureau of Consumer Protection, will provide ...
NPA Adds 73 New Members in 2016
The Natural Products Association (NPA) brought its total new member count to 73 in 2016, continuing strong and steady membership expansion. NPA added one new retail and nine supply members between August and September. “We are pleased to welcome new members to our team, as we continue to see steady membership growth and expansion in ...
NOW Begins DNA Testing Probiotics to Ensure Strain Identity
NOW, based in Illinois, has augmented the company’s testing capabilities with new equipment to verify the identity and purity of the company’s key probiotic products. It recently installed the Dupont RiboPrinter System, which uses DNA-fingerprinting technology to identify specific strains of bacteria, as well as unknown microorganisms. While accuracy of DNA testing for herbal products is somewhat controversial ...
Dr. Bronner’s Resigns From OTA, Announces Initiatives
Dr. Bronner’s (California) has resigned from the Organic Trade Association (OTA), citing the association’s betrayal of the consumer-led GMO labeling movement, and general drift away from the core principles that drive the organic movement. According to the company, the OTA “compromised their initial position of opposition to the DARK Act and lent the crucial support ...
Hyperbiotics Donation Enables Completion of a New Health Clinic in Bali
Nevada-based probiotics company, Hyperbiotics, completed its Dollar for Dollar Challenge Grant to help Bumi Sehat complete its new health clinic in Bali, Indonesia, enabling the nonprofit to expand services to approximately 1,500 gentle births per year. With the support of Earth Company, the Search Foundation, Anna Beck Jewelry, Michael Franti, Christy Turlington Burns’ Every Mother ...
Britain’s Informa to Boost U.S. Presence with Penton Deal
British business information group Informa Plc (INF.L) said on Thursday it had agreed to buy U.S.-based information services company Penton for $1.56 billion to expand in the United States and grow its global exhibitions business. The transaction is set to be funded by a combination of new debt and equity, including a fully underwritten rights issue ...
Nature’s Way Donates to Rainforest Conservation Efforts
Wisconsin-based Nature’s Way Brands, LLC donated 1 percent of its gross revenue from select products to the Rainforest Alliance. The donation helped support the international nonprofit to conserve biodiversity, ensure sustainable livelihoods, and promote the rights and well-being of workers, their families and communities. “Nature’s Way was born from the earth in 1968 and our mission ...
DEA Kratom Change “Toothless” Without Government Enforcement, Says NPA
The Natural Products Association (NPA) recently responded to the United States Drug Enforcement Agency’s (DEA) decision to add kratom and mitragynine to its list of schedule I drugs. Dan Fabricant, Ph.D., CEO and executive director of NPA, said, “Kratom has been a public health target for almost five years, and its surging growth in use ...
New App Bridges the Gap Between Nutrition and Technology
Spain-based Monteloeder has launched a mobile digital solution that allows consumers to track the benefits of using its NutroxSun oral sun care formulation. Two years in development, the new app harnesses big data, clinical science and technology to deliver real-time personalized information to consumers so they can see how NutroxSun is working to protect their ...
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