Articles by Mark Becker
Dedicated to Gluten Free
The booming gluten-free category offers opportunities for retailers and solutions for customers. The mainstream media has been reporting on the benefits of a gluten-free diet for sometime now. Hundreds of new gluten-free products were launched in 2014. Fortunately, for those who have celiac disease or non-celiac gluten sensitivity (NCGS) and must follow a gluten-free diet, ...
Supplementing Medication: Retailers Must Tread Carefully
Any conventional pharmaceutical medication can have side effects. These side effects are described and reported after drug trials and research studies have been conducted. Side effects are further detailed in the marketing of the medication. In fact, it is comical to watch a 30-second television spot on a particular medication. More than half of the ...
Serving Vegetarian and Vegan Customers
Whether we are talking about veganism or vegetarianism, both of these lifestyles are, and have been on the rise for quite some time now. There are some compelling reasons why people make the switch to these lifestyles. Some want to live longer, healthier lives. Others have made the switch because they want to preserve Earth’s ...
Metabolic Syndrome: Watch Your Waistline
According to the American Heart Association, metabolic syndrome has become common in the United States. Approximately 20-25 percent of adult Americans are estimated to have it.1 This syndrome is associated with central obesity (fat in the abdominal area) and insulin resistance. Obesity contributes to high blood pressure, high blood cholesterol, low HDL or “good” cholesterol ...
Thyroid Condition: More Common Than You Think
According to Thyroid.org, more than 12 percent of the U.S. population will develop a thyroid condition during their lifetime. An estimated 20 million Americans have some form of thyroid disease. Up to 60 percent of those with thyroid disease are unaware of their condition. And women are five to eight times more likely than men ...
Retailers Can Enhance the “Weekend Warrior” Mentality
Many of us truly care about health and wellness. However, we get so entrenched with our weekly activities, including work, taking care of the kids and other essential duties, that health and wellness tend to be low priority. Nonetheless, many often dedicate their weekends to health and wellness and genuinely make every effort to be ...
Adding Exercise to the Equation
Digestive Health: When it comes to health and wellness, digestive health is vitally important. Those that are proactive and take control of their digestive health will realize significant improvement in overall health and quality of life … and retailers can play a part. That said, retailers must understand the digestive health basics to provide the ...
Can Retailers Impact Parents and the Childhood Obesity Epidemic?
As I begin to formulate my thoughts for this column, I find myself thinking about my 6- and 7-year-old boys Nick and Noah. I also think about spending my entire childhood overweight. I think about what I experienced from both a physical and psychological perspective, and I don’t want my boys to ever have to ...
Preparing for an Endurance Event
Help customers create a memory that will last a lifetime. When I was given the April topic for my column, I was more than excited. This month, I am writing about something I have extensive experience at: preparing for an endurance event. After all, I have participated in almost 300 endurance events over the past ...
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