Articles by Lisa Schofield
![[Extra! Extra!] New Study Shows That the First Few Hours of Sleep Resets Brain Connections](https://vitaminretailer.com/wp-content/uploads/2024/05/SleepRelaxation-300x283-1716561733.jpg)
[Extra! Extra!] New Study Shows That the First Few Hours of Sleep Resets Brain Connections
During sleep, the brain weakens the new connections between neurons that had been forged while awake—but only during the first half of slumber time, according to a new study. The researchers say their findings provide insight into the role of sleep, but still leave an open question around what function the latter half of a ...
Sleep On It!
The need for relaxation and sound slumber has never been greater. Here’s how to put your customers to sleep. The phrase “sleep on it,” means to let your subconscious work out a problem or sway toward a more definitive decision. However, millions of people worldwide endure nights of broken sleep, tossing and turning, which ignites ...
![[Extra! Extra!] Researchers Suggest Running Rather than Cycling Better Protects Bones](https://vitaminretailer.com/wp-content/uploads/2024/04/BoneJointHealth-300x200.jpg)
[Extra! Extra!] Researchers Suggest Running Rather than Cycling Better Protects Bones
Exercise that puts greater strain on bones, like running, may improve long-term bone health more effectively than non-weight-bearing activities like cycling, according to research from the European Society of Endocrinology. Previous research from the Istituto Ortopedico Galeazzi in Milan found that cyclists racing in ultra-endurance conditions suffered chronic bone resorption, where calcium from bone is ...
Invigorating the Bone-Joint Category
Marketing your bone/joint products to fitness enthusiasts and athletes will accelerate sales in your sports nutrition department. If you thought that bone- and joint-support products have a limited market appeal, you can sprint ahead with these products when moving them to your sports nutrition department. It’s not just older folks who want to preserve their ...
![[Extra! Extra!] Ketone Supplements May Worsen Performance in Endurance Athletes](https://vitaminretailer.com/wp-content/uploads/2024/03/EnergyBuilding-300x200.jpg)
[Extra! Extra!] Ketone Supplements May Worsen Performance in Endurance Athletes
Kinesiologists at McMaster University have found ketone supplements, used by some athletes hoping to cross the finish line faster, may in fact worsen performance. The new double-blind study tackles previous contradictory research findings related to the efficacy of ketone supplements, which have gained popularity among athletes seeking a competitive advantage; it is known that natural ...
Customizing Energy Enhancement
The energy category has branched out but can be confusing. Here’s how to pair the right product with each customer. Face it, nobody likes to feel drained and unable to muster up enough power to move beyond a snail’s pace. But embracing the day with ASAP vigor is the reason why the energy enhancement category ...
![[Extra! Extra!] Researchers Find Link Between NAD+ and Impaired Women’s Fertility](https://vitaminretailer.com/wp-content/uploads/2024/02/Womens-Health-300x194.jpg)
[Extra! Extra!] Researchers Find Link Between NAD+ and Impaired Women’s Fertility
A woman’s fertility normally decreases by her late 30s with reproductive function eventually ceasing at menopause. Science has shown that a biochemical called nicotinamide adenine dinucleotide (NAD+), present in all cells in the body, plays a critical role in fertility decline. Researchers have revealed how this happens and have identified potential new approaches to enhance ...
The Changing Landscape of Women’s Health Products
In November 2023, First Lady Jill Biden, PhD, announced that she will lead the White House’s inaugural initiative on Women’s Health Research. For many, this is a long time coming, and is the beginning of an exciting new era in research and product development to help women lead their best lives in all life stages. ...
![[Extra! Extra!] Lion’s Mane May Reduce Stress & Boost Cognitive Performance in Young Adults](https://vitaminretailer.com/wp-content/uploads/2024/01/Functional-Mushroom-300x173-1706711392.jpg)
[Extra! Extra!] Lion’s Mane May Reduce Stress & Boost Cognitive Performance in Young Adults
A new study has found that Lion’s Mane (Hericium erinaceus) mushroom supplementation may provide a welcome boost to cognitive performance and reduce stress response in younger people; this is the first such study (published in Nutrients) to make this observation. This randomized, double-blind, placebo-controlled, parallel-groups design pilot study investigated the effects of immediate (60 minutes ...
The Mushroom Boom
Though they’re in vogue now, mushrooms have been a staple in supplements for decades, and are thus backed by scientific support. Here’s how to ensure customers continue to explore this category. In the vintage collecting world – Sears’ “Merry Mushroom” kitchenalia has Facebook pages devoted to it (among several mushroom hunter pages), and mushrooms are ...
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