Articles by Lisa Schofield
Something to Think About
Sustaining cognitive abilities is more than a desire today; it’s a need, as lives are busier than ever. Here’s why emphasizing this category is a good thought. All your customers can be brainiacs. And it’s a sure bet that most want to be. Our cognitive demands are wider, deeper and more sustained than ever. In ...
Get to Know A4M
The American Association for Anti-Aging Medicine (A4M) is the foremost educational and research association devoted to unlocking the biological events that contribute to aging, and revealing substances that can promote a healthy, vibrant longevity, by preventing accelerated aging processes. According to its mission statement, A4M is “dedicated to the advancement of tools, technology and transformations ...
Aging Gracefully – and Vibrantly
Growing older can be a great experience when your customers create a healthful regimen based on supplements that may counteract or stave the internal aging processes. Although “youth is wasted on the young,” getting old doesn’t have to stink. In fact, it is a blessing. Living life is acquiring experiences and knowledge, and giving of ...
Probiotics and Sports Nutrition
It wasn’t until recently when the tie-in of “probiotics” and “sports nutrition” made no sense. However, suppliers of probiotics have truly broken ground in showing through research how certain strains actually help promote healthy muscle growth and recovery, promote desired healthy body mass, and help reach endurance goals. There are two recent studies of probiotics ...
The New Age of Probiotics
The realm of probiotics has grown so expansively; research and development are likely going to continue to accelerate. Here’s how to keep this category lively. Ah, utopia … a community of diverse entities that work synergistically together, with each individual performing specialized functions for the greater good and sustenance of the whole; and a community ...
Weight-loss Tips for Customers
When it comes to weight loss, customers are always looking for helpful hints and tips to support and bolster success of their new diets and lifestyle moderations. Several industry members “weigh” in by giving their favorite top three tips. Dr. Cass Ingram, nutritional physician for Illinois-based North American Herb and Spice • Cut out refined ...
But Weight! There’s More!
Weight-management solutions for the natural health-conscious continue to expand in scope as they also become a bit more targeted. While some may argue that pounds and fat are all the same but in different bodies, savvy retailers and the brand marketers that serve up solutions to them are beginning to understand that in reality, that ...
The Energy Improvement Diet
Mark Timon, MS, founder and formulator of Vibrant Health, CT, always emphasizes the need to eat a nutrient-dense, smart diet to maintain good health and well-being, and especially when addressing flagging energy. He describes why: “Human metabolism adapted many millennia ago to a diet that provided foods from two groups, namely protein (in the form ...
Supporting Sustainable Energy
Hectic lives, stress and always being connected empty our figurative gas tanks; here’s how to help your customers get outstanding energy mileage. I’m tired. These two words are heard so often the sentiment barely registers. One may think, “Everyone is tired, big deal.” And to a large extent, natural product retailers’ customer base battles an ...
Gut Instincts
Modern lifestyle factors act like warriors assaulting our digestive systems, and create a host of issues. Here’s how to help your customers defend their GI woes. It’s great to have gut instincts, but not so great to have gut issues. The former, when due attention is paid, can help one build a safe, rewarding life, ...
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