Articles by Eric Munson
Rainbow Light and NeoCell Products Now Top Sellers on TikTok
Nutranext (Bohemia, NY) announced its Rainbow Light Women’s One and Men’s One Multivitamin Caplets, and NeoCell Collagen Bio-Peptides Protein Powder are now top-selling products on TikTok. According to the company, Women’s One and Men’s One Multivitamins stand out in the category with bio-balanced formulas designed to support whole-body health.* Each caplet delivers a superfood base ...
MAHO Mourns Loss of Douglas Kraft, Robert Kraft and James Puchan
On Jan. 17, Douglas Kraft, 68, of Columbus, OH, Robert Kraft, 70, of Holland, MI, and James Puchan, 68, of Galena, OH were shot and killed in Florida. Douglas Kraft was the husband, and Robert Kraft was the brother-in-law, of Marcy Kraft, executive director of the Mid-American Health Organization (MAHO). Puchan was a close friend ...
Dick Durbin Reintroduces Dietary Supplement Listing Act
On Jan. 15, U.S. Senator Dick Durbin (D-IL) reintroduced the Dietary Supplement Listing Act, which would require dietary supplement manufacturers to register their products with the U.S. Food and Drug Administration (FDA). According to Durbin, the law would require companies to provide FDA with critical information about their products including product names, a list of ...
NOW Health Group Announces New Employee Stock Ownership Plan
On Jan. 7, NOW Health Group (Bloomingdale, IL) announced its plan to preserve local ownership and further strengthen the company’s prospects by selling a portion of its stock to employees through a new Employee Stock Ownership Plan (ESOP). An ESOP is a form of federally regulated retirement plan that is designed to invest primarily in ...
MegaFood Unveils Brand Relaunch and New Campaign
On Jan. 7, MegaFood (Manchester, NH) unveiled a brand relaunch alongside a new campaign that “reflects a significant evolution in how the brand shows up for consumers seeking wellness support.” According to the company, the brand relaunch underscores MegaFood’s commitment to “meeting consumers where they are in life and celebrating the joy found in small ...
NPA Kicks Off 90th Anniversary
The Natural Products Association (NPA) has announced the launch of its 90th anniversary celebration, commemorating nine decades of leadership, advocacy and service to consumers and industry stakeholders. Founded in 1936, NPA has played a defining role in shaping the modern natural products marketplace, championing consumer access and serving as a trusted voice in Washington, D.C., ...
HHS and USDA Release New Dietary Guidelines for Americans, Industry Responds
On Jan. 7, the U.S. Department of Health and Human Services (HHS) and U.S. Department of Agriculture (USDA) released the Dietary Guidelines for Americans 2025-2030. The updated guidelines are intended to deliver a clear message to the American people: eat real food. According to HHS and USDA, the guidelines reestablish food—not pharmaceuticals—as the foundation of ...
Lee Archer, Founder of New Wave Enviro Products, Dies at 83
On Dec. 25, 2025, Lee Archer, founder of New Wave Enviro Products (Greenwood Village, CO), died at his home in Colorado at age 83. Archer founded New Wave Enviro in 1993 alongside his friend and business associate, Leigh Caudill. Together, they were guided by a simple and powerful vision: to provide clean, healthy drinking water ...
![[Extra! Extra!] Emerging Trends in Functional Nutrition for 2026](https://vitaminretailer.com/wp-content/uploads/2026/01/FunctionalProducts-300x294-1767802623.jpg)
[Extra! Extra!] Emerging Trends in Functional Nutrition for 2026
As the functional nutrition industry continues to evolve, emerging trends are redefining how consumers approach health. They’re blending sensory enjoyment, transparency, precision and holistic wellness to support healthy weight, long-term vitality and mental well-being. Ingredient supplier Glanbia Nutritionals (Ireland), released its latest report showing some of the “megatrends” that will influence the functional nutrition category ...
Convenient and Functional With a Purpose
Consumer health consciousness and changing trends push functional product manufacturers to strive for innovative, nutritional heights. Functional products—usually in the form of foods and beverages—are products that provide health benefits beyond basic nutrition, such as support for immunity, digestion or cognition. These health benefits are usually achieved through naturally occurring bioactive compounds or by adding ...
Don't Miss Out!
Industry Professionals
Stay Informed!
Stay informed about the latest health, nutrition, and wellness developments by signing up for a FREE subscription to Vitamin Retailer magazine and digital newsletter.
Once subscribed, you will receive industry insights, product trends, and important news directly to your doorstep and inbox.
Featured Listing:
Subscribe To Our Newsletter
Stay Informed! Breaking news, industry trends featured topics, and more.
Subscribe to our newsletter today!