Alvita has announced that it completed a major rebranding in celebration of its 100th year anniversary. The brand stated that it has never wavered on offering high quality herbal teas, with an emphasis on single herbs that have functional benefits. This rebranding re-energizes the brand’s commitment and targets a broader range of consumers that are substituting coffee with tea, the company stated.

“If you want to drink a 'fun tea' that doesn’t really have any benefit for your health, there are plenty to choose from; but if you want the real deal, then Alvita is the brand for you with USDA organic, single herbal teas each providing the correct dose and brewing directions for the best possible results," said Gene Bruno, MS, MHS, RH(AHG), vice president of Scientific & Regulatory Affairs.

“Our entire team is thrilled to be selling Alvita again,” said Candice St. Pierre, PhD, vice president of sales at TCC. "With 100 years of experience, Alvita is—in my opinion—the quintessential brand of health-promoting herbal teas. The brand has a lot of exciting new energy around it.”

The relaunch includes eight individual herbal teas that are segmented by function to allow consumers to navigate based on need. The brand will continue to focus on high-quality, 100 percent organic and kosher certified, single herb teas and are committed to manufacturing in the U.S., they stated. The rebranded SKUs will be on shelf in health food stores nationwide, in addition to Amazon.com starting in July 2022.

For more information, visit www.alvita.com.