Vitamin Retailer reached out to Neil Levin, CCN, DANLA, Senior Nutrition Education Manager, NOW Foods, Bloomingdale, IL (nowfoods.com), for his thoughts on back-to-school and immunity.
VR: Back-to-school also means back to the colds and sniffles. What immune boosting ingredients, combinations or finished products are becoming extremely popular, and why?
Levin: “Vitamin C is widely considered the go-to supplement for immune system support.* It helps support normal immune function, plays a role in brain development and health, and is a vital component of healthy skin since it’s an essential nutrient needed for us to make collagen and connective tissues.* The recommended amount for children from 4 to 13 years old is 90 mg per day.
With kids spending less time outdoors, and wearing sunscreen when they do spend time outside, getting adequate amounts of “the sunshine vitamin” has become a major concern. Vitamin D has grown in popularity as people have learned that it’s necessary for optimal structural development and normal immune system function, and they are not getting enough from being in the sun.* The amount recommended for children from 4 to 13 years old is 20 mcg (800 IU) per day.
Zinc, which is important for overall growth and development, healthy immune system function, cognitive health, and neurological function, is also in high demand.* Research suggests that zinc plays a role in cell-signaling pathways that assist in the body’s response to IGF-1 (insulin-like growth factor-1), a growth-regulating hormone.* The recommended amount is 11 mg per day for children from 4 to 13 years old.
Elderberry is also popular for immune support.* NOW Kids Elderberry Liquid combines elderberry concentrate with zinc and astragalus to promote seasonal wellness.* Elderberry has been used traditionally to maintain health and well-being.* Astragalus is an herbal ingredient that has been included to support a healthy immune system response to seasonal challenges.* Zinc is included to promote normal immune system function.*”
*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.