VR: Where does homeopathy fit into the children’s health mix?
Billingslea: Homeopathy plays an important role when we are working with parents to support their children’s best healthy-living needs. We carry a strong collection of homeopathies created specifically for kids as part of our kids’ health category. Our homeopathy selections allow us to serve those parents who have particularly sensitive children, who seek natural paths to health when they are available, or who may have “tried everything else.”
VR: For retailers, what support do you find most helpful?
Billingslea: Product flyers that highlight an item’s selling points and video/audio links that we can access at leisure are very helpful ways for us to learn about products. Keeping messages short but filled with valuable information is key to our success in being able to best utilize this training.
VR: What are your predictions for this category?
Billingslea: Because we humans are facing increasingly challenging times, the natural health industry will certainly keep striving to meet growing needs. Increased prevalence of plastics in our world and food supply, stress levels, autism rates, disrupted sleep—the needs that grow from these challenges provides us with the opportunity to make our product variety mix for kids’ health even stronger, adding to categories like stress, brain, and sleep, for example, which are definitely lagging behind the probiotics, vitamins and minerals, and immune health support categories that already provide a wide variety of choice for kids.
