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Sports Transformation

Sports Transformation

by Janet Poveromo | July 1, 2013

The pumped-up bodybuilder representing the sports nutrition category has given way to a broader range of consumers seeking clean products that address various fitness goals and overall health. It can be said that Nostradamus had nothing on Joe Weider. In a 1950 editorial printed in the July issue of Your Physique magazine, the legendary bodybuilder ...

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