wellness products
The Vitamin Shoppe Opens New AI-Powered Innovation Store
On Jan. 28, The Vitamin Shoppe (Secaucus, NJ) announced the opening of a new Innovation Store on the Upper East Side of New York City, located at 157 East 86th Street. The new store brings The Vitamin Shoppe’s innovation-forward design format and an expansive assortment of vitamins, supplements, sports nutrition, herbs, functional foods, energy drinks ...
FitLife Brands Acquires Irwin Naturals
FitLife Brands (Omaha, NE), a developer and provider of nutritional supplements and wellness products, announced it entered a definitive agreement to acquire Irwin Naturals (Los Angeles, CA) and its related affiliates for $42.5 million. Irwin previously filed for Chapter 11 bankruptcy in August 2024. According to FitLife, both brands have product lines that are largely ...
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