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Brain Armor Increases Distribution With the Vitamin Shoppe

by Nicholas Saraceno | October 30, 2019

Wisconsin-based Trident Brands Inc. announced that its Brain Armor brand of neuro-nutrition supplements (soft gels and concentrate) will soon be available at all 750+ Vitamin Shoppe (based in New Jersey) locations across the U.S. Brain Armor offers a range of clinically proven supplements formulated to support the brain at every stage of life through targeted neuro-nutrition. […]

The Vitamin Shoppe to be Acquired by Liberty Tax

by Nicholas Saraceno | August 12, 2019

Liberty Tax, Inc. (Virginia) the parent company of Liberty Tax Service and Buddy’s Home Furnishings, and New Jersey-based Vitamin Shoppe, Inc., announced that they have entered into a definitive agreement under which Liberty Tax will acquire The Vitamin Shoppe in an all cash transaction valued at approximately $208 million. The Vitamin Shoppe shareholders will receive […]

Vitamin Shoppe to Sell Edible CBD Supplements

by Nicholas Saraceno | April 22, 2019

The Vitamin Shoppe (New Jersey) started stocking its shelves with oral CBD soft gels and will start selling CBD drops by the end of the month, according to a report by CNBC. It’s one of the first major national retailers to sell CBD supplements. Vitamin Shoppe will stock Irwin Naturals full spectrum hemp extract soft gels, which […]

Supplement Industry Joins to Develop Supplement Safety and Compliance Initiative

by Nicholas Saraceno | January 18, 2017

The Natural Products Association (NPA) announced the launch of the Supplement Safety and Compliance Initiative (SSCI). This retailer-driven initiative is the first of its kind for the supplement industry and will bring together the largest and oldest association dedicated solely to the natural products industry with some of the largest consumer outlets for dietary supplements […]

Vitamin Shoppe Announces International Expansion

by Nicholas Saraceno | December 13, 2016

The Vitamin Shoppe (Secaucus, NJ) announced the opening of the first two Vitamin Shoppe franchise stores in Paraguay. In addition, the company’s other franchisees have recently opened two additional stores in Panama and two in Guatemala. Year-to-date, the company’s existing international franchisees have opened a total of five stores in Guatemala, four in Panama, three […]

Vitamin Shoppe Agrees to Stop Selling BMPEA Supplements

by Cristina Goodwin | May 19, 2015

New Jersey-based Vitamin Shoppe Inc. has reached an agreement with Oregon and Vermont’s attorney generals on prohibiting the sale of BMPEA-containing supplements, just weeks after Food and Drug Administration (FDA) demanded that a handful of supplement companies cease distribution of products that contain BMPEA. The retailer also pulled all products with Acacia rigidula, unless testing […]

The Vitamin Shoppe Promotes Product Ingredient Transparency

by Angela Santoriello | July 14, 2014

In an effort to promote product ingredient transparency for dietary supplements, The Vitamin Shoppe (North Bergen, NJ) is submitting all labels for its proprietary dietary supplements to the Dietary Supplement Label Database (DSLD) created by the National Institutes of Health (NIH). The database contains the full label contents, including the Supplement Facts panel, directions for use, […]

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